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Konecranes acquires Ameratronic Industries

BY Ken Clark

Springfield, Ohio-based Konecranes, maker of overhead cranes and lifting equipment, acquired Ameratronic Industries of Portage, Ind.

"We’re very excited about this acquisition," said Bernie D’Ambrosi, VP and director, Region Americas Service, "and we look forward to continuing the high standard of service that Ameratronic Industries has established."

Ameratronic has been providing crane and hoist services in the northwest Indiana area for 17 years. The business and five skilled employees will be incorporated into Konecranes’ nearby existing branch in Crown Point, Ind.

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Merchandise & Marketing: Trimmers

BY HBSDEALER Staff

Whether the power source is battery or gas engine, trimmers on the market today sell themselves through ease of use, ergonomics, convenience and — of course — performance.

For instance, the new Husqvarna 122C shown here is promoted by the manufacturer as a powerful gas-powered trimmer loaded with user-friendly features. A low-noise engine is doctored with Smart Start technology for minimum-effort starts. And a Tap ‘n Go trimmer head allows for easy adjustment of the trimmer cord.

The product weighs in at 9.7 lbs.

Price point: $159.95
Husqvarna.com

 

• LITHIUM-POWERED FOR MEDIUM DUTY

The Ryobi 24-Volt Cordless Trimmer/Edger is a lithium-ion battery-powered tool “designed to handle medium-duty jobs with ease.” Users can decide themselves: broader cut strokes or longer run time, and adjust the 11-in. to 13-in. cut swath accordingly.

Price point: $149, Ryobitools.com

 

• START YOUR ENGINES

Craftsman’s 2-cycle WeedWacker Straight Shaft Gas Trimmer promotes an easy, two-step starting process — and even offers a Speed Start Technology push-button option. It offers extended reach and an 8-in-1 yard-tool attachment for added convenience.

Retail price point: $159.99
Craftsman.com

• KEEPING IT GREEN 

Fresh from its unveiling at the National Hardware Show’s New Product World, the GreenWorks 40V String Trimmer/edger claims gas power, without the hassle. It converts to a walk-behind edger and weighs in at 5.62 lbs.

Price point: $200, Greenworkstools.com

 

• GETTING THROUGH THE ROUGH PATCH

DR Power Equipment offers a new attachment for its DR Trimmer/Mower – DuraBlades. Users can quickly replace the trimming cord for these tough, metal blades when they need the extra performance, in light brush or brambles, for instance.

Retail price point: About $40 for the kit
Drpower.com

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Trimmers, by the numbers

BY Ken Clark

Channel analysis

From May 2011 through April 2012, dollar volume of trimmer sales increased 8.9% to around $845 million, compared with a relatively weak prior-year period, according to consumer research from The NPD Group, based in Port Washington, N.Y. According to the channel breakdown, hardware stores and home centers appear to be gaining at the expense of mass retailers and department stores.            

Demographic analysis

The Midwest and West are steadily increasing their share of the market, but it is still a product that thrives best in the South. Consumers in the $45K to $75K income level appear to have regained their share of trimmer purchases, while men are significantly increasing theirs.

Purchase motivators

Price is the leading motivator when consumers decide where to shop for their trimmer. When selecting the actual trimmer, trusted brand runs neck-and-neck with price. Consumer rating and other recommendation-based factors appear to be growing in significance.

 

Methodology: NPD data are based on monthly tracking of more than 30 home improvement-related categories and 30,000 opt-in consumers.

*2012 data reflects the period May 2011 through April 2012.

**Key: WHC: warehouse home center; MM: mass merchant; DS: department store; SS: specialty store; HS: hardware store

*** More than one answer accepted

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