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Kleer Lumber introduces Kleer Decking

BY HBSDEALER Staff

Westfield, Mass.-based Kleer Lumber, manufacturer of extruded free foam cellular PVC building products, has introduced Kleer Decking, a seven-color array of PVC decking that has the natural look of wood and features cap stock technology on every deck board within the line.

Kleer Decking is packaged in smaller 48 piece units in lengths of 12 ft., 16 ft. and 20 ft. Fascia boards are available in 24-piece bundles of 12-ft. lengths in the five solid colors. 

“The challenge with launching a new product offering in a category full of sameness is in delivering uniquely innovative solutions that rise above other products currently in the marketplace,” said Walt Valentine, president of Kleer Lumber. “Kleer Decking meets this challenge with numerous product features and contractor benefits that are difficult to find in the product lines that are currently available.”

Backed by a transferrable lifetime warranty that includes labor for the first two years, Kleer Decking features two collections — Coastal and Sierra — and offers a 100% PVC core, which is void of any organic material that might promote the growth of mold and mildew. In addition to ultra-low maintenance, Kleer Decking is designed with PVC and polymer caps to resist scratching, staining and color fading.

The Kleer Decking Sierra series provides five color selections with solid earth tones and tropical hardwood tones. All five display natural wood grain textures and feature a proprietary polymer cap stock that won’t delaminate. It also offers superior scratch, stain and fade resistance, according to the company.

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Police arrest suspected looters outside damaged Lowe’s

BY HBSDEALER Staff

Five individuals dressed in black and carrying flashlights and burglary tools were arrested April 19 outside the North Carolina Lowe’s store damaged by a tornado, according to an article in the Sanford Herald. 

Four of the alleged looters were teenagers, according to the Sanford Police Department. They were apprehended behind the store at 2:30 a.m. after being chased on foot and by police vehicles. The Lowe’s location was torn apart by a tornado less than a week ago.  

Each of the suspects has been charged with preparation to commit burglary, possession of burglary tools, trespassing during an emergency and resisting, delaying or obstructing an officer.

 

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Study: 50% of Americans use mobile device to assist with shopping

BY HBSDEALER Staff

Fifty percent of Americans use a mobile device to navigate their shopping journey, according to a new study released by Arc Worldwide, Leo Burnett’s marketing services arm.

The study — “Marketing to the Mobile Shopper” — found that mobile shopping has become a way of life for Americans. This trend is changing the traditional shopping journey and leaving companies with a serious ultimatum: Deliver valuable mobile experiences or risk losing customers.

“Mobile shopping has created multiple paths to purchase,” said William Rosen, president and chief creative officer of Arc Worldwide. “It has completely transformed the way people research and purchase products. Companies looking to crack the ‘mobile code’ must understand shoppers’ unique demands by category and shopper type, which we have carefully explored in this study.”

Click here to view the study.

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