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It chops trees and mounts on ATVs

BY Ken Clark

Vergennes, Vt.-based DR Power Equipment unveiled the DR TreeChopper, a new ATV-mounted tree-cutting tool designed to deal with the growing problem of invasive trees.

The DR TreeChopper is a professional solution to invasive trees that fits within a homeowner’s budget. Made of durable, professional-grade steel, the TreeChopper mounts securely to the front of most ATVs and cuts trees up to 4 ins. thick in seconds. Unlike skid-steer mounted tree shears, the TreeChopper requires no external power source or stopping and waiting for hydraulic jaws to open and close around the tree. The TreeChopper can cut hundreds of trees per hour.

Invasive trees are a major concern for farmers, ranchers and land management organizations across the country. It’s estimated that in the Midwest alone, more than 500,000 acres of pasture are lost to forest encroachment each year. And some tree species such as juniper and spruce often spread over natural firebreak areas (meadows, pastures) and can fuel dangerous wildfires. 

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AHMA members polled on Russia, stimulus

BY Ken Clark

An American Hardware Manufacturers Association (AHMA) survey found mixed feelings on international trade and economic policy.

The August AHMA Confidence Index survey asked the following questions of AHMA members:

“Russia has recently been accepted as a member of the World Trade Organization. Do you feel this will help U.S. manufacturers export more products to Russia?” and “Reports in the Wall Street Journal and elsewhere say the Federal Reserve is considering new actions to boost the economy. Do you think more economic stimulus is needed?”

To the first question, on trade with Russia, 22% responded “Yes,” 44% responded “Not Sure,” and 33% responded “No.”

On the need for more economic stimulus, 31% responded “Yes,” 12% responded “Not Sure,” and 58% responded “No.”

 

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Gender shopping: HD, Lowe’s share their philosophies

BY Brae Canlen

An article in the Wall Street Journal reinforced the notions that many shoppers have always held about the nation’s leading home-improvement retailers: one caters to women, and the other prefers a gender neutral atmosphere. 

Lowe’s ongoing effort to appear female friendly recently including lowering the stores’ 16-ft. perimeter shelving and 12-ft. fixtures in the aisles, company VP Melissa Birdsong told the WSJ in a Sept. 6 interview. In some areas, the racks are as low as 4.5 ft.

“What we heard from customers, mostly women, is that [higher racks were] very intimidating,” Birdsong said.

In contrast, Home Depot is staying true to its original DIY format. Company spokeswoman Jean Niemi told the WSJ that the Atlanta retailer’s store “is first and foremost a working warehouse.” Differentiating based on gender isn’t in the company playbook, she said, adding: “We don’t look at it like men versus women.”    

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