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Industry Dashboard for Sept. 4, 2012

BY HBSDEALER Staff

The national average for a gallon of regular gasoline hit $3.83, up from last week, last month and last year. On the Home Channel Stock Roundup, Sherwin-Williams, Home Depot and Lowe’s lead the charge.

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Tailgating estimated to hit $20 billion in spending

BY Ken Clark

The Tailgating Industry Association (TIA) welcomes football weekends and the $20 billion estimated to be spent at sports and non-sports events this season.

With prime tailgating season off and running with the commencement of college football games this past weekend, the Tailgating Industry Association, which represents the goals and interests of manufacturers of tailgating products, estimates the annual take for the industry at around $20 billion.

“Over the next several months, more than 20 million people will engage in some form of tailgating activity,” said TIA executive director Mark Stewart.

Stewart confirmed that football — including high school, college and pro — is still the sporting event most closely associated with tailgating but added that year-round industry sales are the rule, not the exception. Auto racing and baseball dominate the spring and summer months, and during the winter, basketball and hockey fans have taken tailgating off-site — eschewing parking lots in favor of college dorms, “man caves” and backyards. Home tailgating, says Stewart, is on the upswing.

“This is an important trend, and one of the primary data targets of the research initiative TIA started this summer,” he explained. “We want to put some hard numbers on home tailgating. That will help retailers and manufacturers better understand and respond to this market. Already we know that female fans are more involved in purchasing decisions, and that home tailgaters tend to buy higher-quality or more permanent products than stadium tailgaters."

The National Hardware Show has given tailgating an increased emphasis in recent years, as attendees have sampled tailgating products and tailgating lifestyle in the parking lot of the show.

The Tailgating Industry Association recently issued a State of the Industry report to approximately 40,000 manufacturers, retailers and sports industry professionals. The report is available on the association’s home page.

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CertainTeed boosts Philly green project

BY Ken Clark

Valley Forge, Pa.-based CertainTeed Building Products donated to a project set to be YouthBuild Philadelphia’s first LEED Platinum-certified housing rehabilitation.

The recent rehabilitation of 4620 Greene Street benefited from CertainTeed insulation, gypsum, roofing, siding, fence and railing products — all of which contributed to the lofty certification.

“We’re proud to partner with YouthBuild in its mission to develop the next generation of green building professionals by pairing them with CertainTeed’s building science experts and providing them with some of the industry’s most cutting-edge building products,” said Eric Nilsson, VP corporate marketing for CertainTeed. “By seeing how each system, from insulation and gypsum drywall to roofing to siding, worked together and contributed to the overall sustainability and comfort of the Greene Street home, these students walked away with valuable knowledge and experience that will help them pursue careers in the green building industry.” 

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