DISTRIBUTORS/CO-OPS

Huttig delivers improved website

BY HBSDealer Staff

Huttig Building Products, the wholesale distributors of millwork and specialty building products, launched a new and improved website, replete with localized information.

“Huttig’s new website embodies our multi-year 'Easy for You' campaign, in which we have made it our promise to provide our dealer customers with the best and easiest experience in the industry,” said Greg Gurley, VP of marketing at Huttig. “This site proves it’s not just words — we’re taking tangible steps to deliver an unmatched experience, whether in-person or online.”

The new Huttig.com site offers dealers across the country access to products, services, promotions, building industry trends, technical documents and other useful content — all with a local flavor.

“We’re committed to helping our dealers get the tools and information they need to be successful in today’s ever-changing building industry through digital content and our Dealer Digest newsletter program, now more accessible than ever and built into the core experience of the website.” said Bernie Ferrari, director of marketing at Huttig. “Plus we are working with our suppliers to maximize their product and brand presence giving them an unprecedented ability to more effectively communicate their message down the channel to the dealers who sell their products.”

Other features of the site included streamlined navigation, expanded product listing, responsive design across reader platforms and an upgraded careers page.

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Throwback Thursday: A psychedelic ’70s paint spot

BY HBSDealer Staff

Once upon a time, disco reigned supreme and the world was decked out in psychedelic colors — up to and including the paint commercials on TV.

This ad aired on Wednesday, Jan. 18, 1978, for True Value Hardware Stores, with a voiceover by Chicago TV legend Lee Phillip.

At the time, the co-op was promoting some good deals it was running for Tru-Test Paint: E-Z Kare Latex Flat Enamel for $9.97/gallon and Sat-N-Hue Flat Interior Latex for $8.97/gallon.

This snapshot of a moment in time was preserved by The Museum of Classic Chicago Television, which preserves footage from Chicago TV channels that would most likely be lost if not intentionally preserved.

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Furyk is Ace’s new man inside the ropes

BY HBSDealer Staff

The extended family of Ace Hardware has a new golfer to root for on weekends. And he's a bona fide PGA Tour star.

The Oak Brook, Illinois-based co-op announced Thursday a deal to sponsor Jim Furyk, a 17-time winner on the PGA Tour, major champion winner, 2010 FedEx Cup champion, and current captain of the U.S. Ryder Cup team. The mild-mannered but gutsy athlete with a distinctive, unorthodox yet effective swing is one of the sport's most celebrated players.

Ace’s sponsorship of Furyk will include dedicated advertising, digital and social content. Furyk will also wear the Ace logo on his golf apparel during professional competitions and tournaments throughout the duration of the sponsorship. Ace Hardware will continue its deal to the be Official Hardware Store of the PGA Tour.

“On behalf of all of us at Ace, we’re thrilled to partner with Jim, as he exemplifies all of the qualities that represent the Ace brand, both on and off the golf course,” said Jeff Gooding, senior director of marketing and advertising, Ace Hardware Corporation. “From Jim’s hard work that has led to one of the most decorated careers in golf, to his steadfast values of character, charity and sportsmanship that earned him the Payne Stewart Award, to his leadership and the red, white and blue that runs through his veins in being named a team competition captain, he is a natural fit to represent the thousands of Ace owners across the country that lead their teams in delivering award winning service to their neighbors every day.”

Off the course, in line with Ace’s helpful brand values, Furyk is the winner of the 2016 Payne Stewart Award; an award given annually to the PGA Tour player that most exemplifies charity, sportsmanship and character.

“I am excited to join the Ace Hardware family and represent such an iconic American brand, its dedicated retailers and its continued tradition of being helpful on and off the golf course,” said Furyk. “Ace Hardware is a multi-generational brand, just like golf. My father passed along his love for golf and his golf knowledge to me, just as so many Ace Hardware associates have shared their expertise to multiple generations of their neighbors, helping them achieve their home maintenance goals.”

For the past two years, Ace had sponsored PGA Tour player Hunter Mahan, a six-time winner on the PGA Tour who is currently ranked 202nd in the world.

Financial terms of the deal were not disclosed.
 

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