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Husqvarna enhances online visibility

BY HBSDEALER Staff

Outdoor power equipment manufacturer Husqvarna announced a plan to boost online visibility through a partnership with WebVisible.

The manufacturer will make WebVisible’s platform available to participating dealers through its co-marketing program. For dealers, WebVisible will create online campaigns and place ads across networks and search engines such as Google, Yahoo! and Bing — helping local dealers reach millions of potential customers, the companies announced.

"We expect the use of online marketing by our dealers to increase by about 200% as a result of this new program," said Mike Lewis, Husqvarna’s e-business manager.

Miller added that search engines are the key resource for consumers looking for products. "This partnership will help participating dealers capture those new customers and increase sales," Lewis added.

Husqvarna has more than 5,000 dealers in the United States. Participating dealers will receive online access to detailed reports about how their campaigns are doing, how many customers visited their sites, who called, how many printed a map and more. 

 

 

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Many consumers still in the dark over incandescent phaseout

BY HBSDEALER Staff

While more than one-third of Americans are aware of the federal phaseout of incandescent light bulbs, the majority of consumers have yet to learn that the 100-watt bulb is scheduled to disappear from store shelves beginning in 2012. This is one of the many findings of an Osram Sylvania consumer survey involving 300 homeowners and renters nationwide.

Overall, the public appears to be optimistic toward the changes ahead: 59% of respondents reported that they were eager to use more energy-efficient lighting solutions. While a large majority still use incandescent light bulbs, 60% plan to switch to LED, CFLs, or halogen varieties when the phaseout officially begins in 2012. But 28% of the consumers polled expressed concern over the loss of the traditional light bulb.

When asked in particular about the elimination of the 100-watt bulb, most planned to switch to a CFL, LED or halogen bulb. Less than one-third (23%) said they would stick with incandescents, but switch to a lower wattage. Only 13% planned to stash away a supply of 100-watt bulbs.

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Lowe’s to add call center jobs

BY HBSDEALER Staff

Lowe’s will be adding 275 jobs to its call center in Wilkesboro, N.C., according to an article in The Business Journal of Greensboro/Winston-Salem.

The company plans for the new hires to help customers who require assistance with online purchases or service on appliances and outdoor power equipment.

The call center now has more than 700 employees, the article said, up from 350 in January 2010. Adding in another 275 jobs will bring the total close to 1,000 by year-end.

Last month, the Mooresville, N.C.-based home improvement retailer said it would cut approximately 1,700 store-level management jobs across the country, while adding 8,000 to 10,000 part-time positions during peak shopping hours. 

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