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Houzz Stat: Millennials and First-Time Buyers Spend More on Their Homes

BY Erin Carlyle, Houzz

Millennial spending is up. Homeowners spent an average of $60,400 on their renovations in 2016, close to their average spend of $59,800 in 2015, the Houzz survey found.

Notably, millennial homeowners (defined here as those ages 25 to 34) invested 7% more in their home in 2016 compared with 2015, bringing their average spending level to $26,200.

First-time buyer spending is up too. First-time buyers also bumped their spending level last year, averaging $33,800, up 22% from 2015. By contrast, long-term owners saw just a 3% rise in average spending year over year (YOY).

Read the full 2017 Houzz & Home Report here.

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Nest debuts an indoor security camera

BY HBSDealer Staff

The latest venture from Nest Labs is an indoor security cam. But this camera doesn't just record the activity inside one's home — it knows what to keep and what to discard.

The Nest Cam IQ can differentiate between a person and a pet and can alert users accordingly. When it detects a person, it can send a person alert to the phone and automatically zoom in on and track the person in the frame.

“When designing Nest Cam IQ, we focused on what we’ve learned from our customers, which is that people don’t want more information, they want insights,” said Matt Rogers, Nest co-founder and chief product officer. “So we combined intelligence with excellent image and sound quality to deliver the insights customers need, at the right time. These insights can range from telling you the kids are home from school to sending an alert if an unfamiliar person is in the living room.”

Features include high-quality video, 12x digital zoom, an advanced three-microphone array that delivers noise suppression and echo cancellation for a clearer audio, built-in encryption, and more.

A supersight feature also allows customers to simultaneously view a full 130-degree view of the room, and a close-up tracking view of the person in the home.

Powerful face recognition learning technology can also identify, categorize and teach Nest Cam IQ to differentiate between family members and strangers.

Intelligent audio alerts can also send notifications about things that the camera can’t see, including a person talking or dog barking.

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Product Central: Superzilla

BY Steph Koyfman

Here at HBSDealer, it’s more or less an annual tradition to check in with the status of the Made in USA movement — and spotlight some products that are promoting domestic manufacturing.

The momentum is there, even if the majority of retailers don’t believe it’s a total cash cow yet. (In 2014, 65% of our readers said Made in USA had a “moderate impact” on sales — if the price is close.) We’ve been asking the same question around this time every year. And in 2015, the results were much more dispersed: 38% said it had a “big” impact, 35% voted “moderate,” and 27% said “small.” Last year, in 2016, 43% said “medium,” and 42% said “mild,” with only 15% voting for “turbo-charged” — even as domestic manufacturing became a rallying cry in the presidential election.

Still, suppliers seem to be heading further in the direction of American-made products.

According to Nu-Wood, American manufacturing isn’t just sought-after because of the quality and patriotic value, but also because of the delivery timeframes. When companies don’t ship overseas, pricing and response time benefit.

Huttig also recently announced an agreement with American Fasteners Co. to produce collated fasteners here in the Southwest United States under the Huttig-Grip brand, a response to demand from its customer network.

Their offerings, among several others, are represented below in our annual roundup of Made in the USA products.

Here is a product featured in a recent issue of HBSDealer:

 

Superzilla

Billed as “The Green Wonder Product,” Superzilla does a lot of heavy lifting: it’s a penetrating oil, cleaner, and lubricant made from non-hazardous plant materials – and of course, it’s Made in the USA too. (superzilla.us)

 

Check out other products featured in the March 2017 issue of HBSDealer.

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