In Houston, a Handy Hardware homecoming
Houston-based co-op Handy Hardware Wholesale opens its 50th Anniversary Spring Market today in Houston. The event runs through Feb. 5.
Handy’s market floor will open at 2:00 p.m. on Thursday and will close at 5:00 p.m. on Saturday, Feb. 5. Market incentives will be enhanced as five market attendees will have the opportunity to draw for up to $50,000 in cash at the close of the market. Following the market close, the member-owned distributor will continue the celebration with a private concert by Sony BMG recording artist Kellie Pickler.
The pre-market registration is 20% higher than the previous record market registration for the Spring of 2010. Organizers are hoping weather won’t impact attendance.
"We know that travel is treacherous in some places, but everything is clear in Houston,” said Lynn Bradley, senior director of retail development.
Mickey Schulte, VP marketing and purchasing added: “Our Deep Discount Store within the market is over 5,000 sq. ft. dedicated to planograms that all have a 50% discount, one year dating or some combination of the two. Our factories have gone above and beyond to support this celebration.”
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Emeril heats up grill category at True Value market
Celebrity chef Emeril Lagasse appeared at the 2011 True Value Spring Market to promote Emeril Outdoor Grills at the Viking Culinary Group booth.
Distributed and designed by Viking, the Emeril Outdoor Grills were added for the first time to the True Value warehouse program.
Lagasse signed autographs at the Viking booth on Monday at the co-op’s market in Orlando.
The Emeril Outdoor Charcoal Grill has 424 square inches of primary cooking surface, a heavy-duty construction and an easy-to-read thermometer.
The Emeril Outdoor Gas Grill has 589 square inches of primary cooking surface, porcelain-coated cooking grates and four burners that can reach a searing 48,000 BTUs.
True Value highlights marketing strategy
Orlando, Fla. — At True Value Co., a national gift card program and a re-launched True Value Rewards Program are among the marketing moves designed to drive revenue and profit for members, according to Carol Wentworth, VP marketing for the Chicago-based co-op.
The gift cards represent a move — along with the co-op’s launch of e-commerce in November — to better compete in today’s world of retailing, she said, and deliver what the customer expects.
"Marketing is no longer just about ads in newspapers," she told members during the General Session of the 2011 True Value Spring and Rental Market in Orlando.
The co-op’s rewards program is undergoing a makeover to add functionality and remove complexity, she said. "With our new program, you will have visibility to your total profitability, including accounting for the redemption of certificates," she told members. The program also allows member retailers to invest more in customers who have the opportunity to spend more.
Another digital solution she praised was the co-op’s affiliation with the U.S. Postal Service change of address process. Through the Post Office, the co-op offers $5-off-$25 promotions for households on the move, of which there were 23 million last year. The new program was launched Jan. 1, delivering offers via e-mail within 48 hours of the move date.
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