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Housewrap offers double duty

BY HBSDealer Staff

It’s described as a resistive barrier and rainscreen in a single product solution.

Slicker HP Housewrap, the latest in Benjamin Obdyke’s extensive portfolio of roof and wall products for the commercial and residential market is designed for both light commercial and residential applications. Slicker HP Housewrap provides the highest level of moisture protection for an exterior wall, according to its manufacturer.

The vertical channels of Slicker HP’s rainscreen element help to direct bulk water out of the exterior wall by creating a quarter-inch space for drainage and drying. Slicker HP simplifies incorporating a rainscreen into the wall system for an installer. 

Typically a housewrap is installed then rainscreen is added as a second step. Slicker HP combines the housewrap and rainscreen together in one step, thus creating the ¼ inch gap and eliminating the two-step process, the company says.

Slicker HP is protected under the Benjamin Obdyke 20 year system warranty when installed with Benjamin Obdyke flashing accessories (HydroFlash, HydroCorner) and other compatible products). 

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Here’s what a $195k home makeover looks like

BY HBSDEALER Staff

One renovation on Porch.com is stealing the spotlight this week.

The Bountiful, Utah, home was reimagined by Salt Lake City-based Renovation Design Group. For a cost of $195,000, the architect was able to add square footage to the kitchen and completely open up the space.

Click here for more photos.

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At Home’s new chief marketing officer

BY HBSDEALER Staff

Home decor retailer At Home has named Jennifer Warren as its newest chief marketing officer. 

Warren joins the company from Radio Shack, where she also served as CMO. There, she was responsible for the company’s marketing, consumer insights, private brand strategy, public relations and omnichannel teams.

"Jennifer’s retail experience coupled with her strong agency background will serve her well in her new role," said Lee Bird, CEO of At Home. "We’re thrilled to have added an executive with her prowess to our growing team."

Warren has also worked for companies like Wal-Mart, Sam’s Club, Cost Plus World Market, Southwest Airlines, Marshall’s and TJ Maxx, where she worked in various branding-related roles. She also has agency experience at GSD&M, Razorfish and T3.

Warren has been recognized with various advertising awards throughout her career, including a National Advertising Federation Lifetime Hall of Achievement Award, Ad Age’s Woman to Watch Award and an Effie Award.

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