House-Hasson preps for market
Dealer requests, environmental concerns, and the upcoming football and Christmas seasons were factors influencing new products to be offered at House-Hasson Hardware’s fall dealer market.
The Hardware distributor House-Hasson will hold its fall market Oct. 26 – 28 at the Sevierville Event Center, Sevierville, Tenn. The company says its new product mix will be influenced by the upcoming holidays, the football season, and, of course, dealer requests.
“The markets are where dealers buy items with deals that promote their profitability every day in their hardware stores or lumberyards,” said Don Hasson, president. “Also, October is a great time to be in the Great Smoky Mountains, so this market is a favorite of our dealers and their families.”
A series of new products will appear among the October dealer market product offerings, said Jason Monroe, House-Hasson merchandising vice president.
The trend toward safer environmental products prompted the addition of EcoSMART insecticides, Monroe said. “Dealers’ customers want ways to control insects in a manner that they’re confident is also the safest for the environment,” Monroe said. “EcoSMART’s stated mission is to use natural ingredients to create the world’s safest and most effective pesticides. We’ve been adding to our offerings of environment-protecting products every year, and EcoSMART is the latest addition.”
He said multiple dealers have asked that Clarion tub and shower products be made available through House-Hasson, so Clarion will be at the October market.
The sports and holiday seasons led to the addition of other products.
“People get really excited about supporting their favorite sports teams and schools, so Logo Brands will be at our market for the first time to offer dealers officially licensed merchandise, chairs, tents, and other game-day and year-round items,” Monroe added. “Also, with Christmas approaching we’re introducing Viatek Christmas lights to our dealers.”
Among other new products at the market:
• TriLink, a chainsaw accessory line that is an alternative to Oregon
• Giles & Kendall cedar shelving and closet linings
• Northeast Weed barbecue pellets
• JEM Accessories Fidget Spinners.
• A line of Pex-A fittings from Conbraco.
House-Hasson holds three dealer markets each year. The company serves more than 2,000 dealers in 18 states and the Caribbean Basin.
Do it Best updates merchandise team
Do it Best Corp. has announced updates to its merchandising divisional team, including the promotion of a new division manager.
Gary Loosle has been promoted to divisional merchandise manager, effective immediately. In his new role, Loosle will lead and work with merchandise teams across several product categories to develop and implement strategic programs and promotions for members throughout the United States and around the world.
Loosle is a 12-year veteran of Do it Best Corp., most recently serving as a merchandise manager in several departments, including electrical, farm and ranch, and lawn and garden. Overall, Loosle has more than two decades of industry experience at both the retail and distribution level.
“Gary brings a valuable combination of experience and expertise to this important role,” said Steve Markley, VP of merchandise for Do it Best Corp. “We are very excited about Gary and his team helping our members grow and achieve their dreams through our expanded offering of merchandising products and programs.”
In addition to Loosle’s promotion, Do it Best announced Jeff Ridgeway as merchandise manager for lawn and garden. Ridgeway is a nearly 20-year veteran of the co-op, having served as merchandise manager for outdoor power for the past 13 years. Ridgeway also brings extensive co-op and retailer experience to his new role.
Lastly, Tom Witta rejoins the merchandise team as merchandise manager for outdoor power equipment. Witta is a 13-year veteran of Do it Best Corp., serving on the co-op’s retail performance team for the past two years. Prior to that, he spent 10 years on the merchandising team in a number of increasing roles and responsibilities, most recently as the merchandise manager for hardware. Overall, he has nearly 20 years of retail and industry experience.
Do it Best turns on the Connected Home
Indianapolis — However you want to describe it — “smart home,” “connected home” or “home automation,” — products that deliver more control or remote control of everyday home features and appliances is a growing business. According to merchants at Do it Best, Connected Home represents a $61 billion industry.
For the first time, the co-op’s Fall Market set off some space for a display of connected home vignettes. A living room, a kitchen an outdoor patio and a garage were recreated with working voice activated lights and other controls. The purpose: to show how easy it is to make a home “connected” and show the convenience of the finished product.
Among the specific products on display were:
- The Leviton Decora Smart Rocker Dimmer Switch. This offers total control of home lighting from the My Leviton app.
- The Honeywell Lyric Wi-Fi Programmable Thermostat. Among other things, the device sends messages to homeowners about filter changes and warns of extreme indoor temps.
- The Ring Video Doorbell. Allows homeowners with a phone or tablet or pc to see, hear and talk to visitors at the front door.
- Philips Hue A19 Medium Dimmable LED Light Bulb Starter Kit. Requires no rewiring or installation.
One of the ways to maximize the category in a retail setting is to establish a Connected Home champion, “an expert in the category to talk about the features and benefits of each SKU,” the co-op said in its promotional materials.