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Home Depot spells out credit card benefits

BY Ken Clark

Home Depot credit card holders are receiving cards with a new design, new promotions and a new emphasis.

With store credit cards known in the industry as "billboards in the wallet," Home Depot has sharpened its messaging on both sides of the card.

The new Home Depot card has a slight design change — colorful home improvement images are arranged across the left of the orange card, rather than across the top. The big difference is a message that reads: "Special financing available every day." 

The back of the card also introduces language that spells out card member benefits:

• Special financing;
• $0 liability on unauthorized purchases; and
• View, manage and pay online.

With the new cards, consumers are all also receiving a coupon that promises no interest if paid in full within 12 months on purchases of $299 or more.

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Industry Dashboard for Aug. 1, 2011

BY HBSDEALER Staff

The Home Channel Stock Roundup showed monthly declines for all 10 of the companies tracked. Gas princes held steady at $3.71.

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In bad weather, Trex posts sales, earnings declines

BY HBSDealer Staff

Poor weather hurt second-quarter sales at Trex, the nation’s largest manufacturer of wood-alternative decking and railing products. The macro-economy didn’t help, either.

Winchester, Va.-based Trex Co. reported net sales of $78.4 million for the second quarter ended June 30, down 32.1% from $115.5 million in the same quarter last year. Income declined to $2.1 million, compared with $4.8 million a year ago.

"As previously announced, second-quarter sales were less than expected due to poor weather in much of the country and, to a lesser extent, the challenging macroeconomic environment," said Ronald Kaplan, chairman, president and CEO. "The severe winter storms that impacted many parts of the U.S. through April were followed by heavier-than-normal precipitation during most of May, delaying the start of the deck-building season and negatively affecting the sell-through of our products."

The good news for the company is that sales picked up with improved weather. Sales order activity in June exceeded order activity in June 2010 by 15%.

Trex recognized $13.3 million of non-cash charges during the 2010 period, which included a $9 million increase to its warranty reserve, a $1.9 million charge related to supply contracts and a $2.4 million charge related to its joint venture for recycling waste polyethylene in Spain.

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C.Clark says:
Aug-01-2011 02:51 pm

Mother Nature giveth, and
Mother Nature giveth, and Mother Nature taketh away.

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