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Home Depot Mexico ups ante with price optimization

BY Deena M. Amato-McCoy

The Home Depot Mexico is one step closer to delivering on its promise "to provide the highest level of service, the broadest selection of products and the most competitive prices.”

By partnering with Revionics, the DIY retailer will be positioned to deliver more consistent, competitive and customer-centric pricing across 118 stores throughout the country. Its pricing team will leverage Revionics’ Price Management and Price Optimization solutions to gain better insights into customer price preferences, better compete with both online and brick-and-mortar companies and conduct scenario planning and analytics as the company continues to scale for growth across Mexico.

"Since entering the Mexican market in 2001, The Home Depot Mexico has enjoyed a warm welcome and continued robust growth as we reach our planned 119 stores nationwide at the end of this year," said Jose Del Angel, director of merchandising support for The Home Depot Mexico. "Revionics allows us to price more competitively where it matters while delivering measurable business results.”

The Home Depot Mexico is also leveraging the technology provider’s analytical services, including “Key Value Item” analysis, elasticity analysis and product affinity analysis. These will help the retailer develop a more consistent price perception that aligns with customer expectations, while competitively pricing items that matter most to its shoppers. The more modern, automated pricing infrastructure will also enable The Home Depot Mexico to scale seamlessly as its business continues to grow.

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BlueTarp Financial names new sales rep

BY HBSDealer Staff

BlueTarp Financial, the B2B credit management company, hired Shaun Nelson as regional sales manager in the Midwest.

Nelson has more than 25 years in the building supply industry. Previously, he was the regional manager at Snappy ADP where he managed a four state territory. Before that, he held positions in the window and doors industry with Velux, Pella, and Milgard Manufacturing and in plumbing and HVAC representing Kohler and American Standard.

According to BlueTarp’s announcement, Nelson has a solid understanding of his territory and the needs of customers to reach their maximum potential. His territory will be Minnesota, Iowa, Nebraska, North Dakota and South Dakota.

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Marketing Magic: Up close with Chip Gaines

BY HBSDealer Staff

The morning sun rises over the farm.  Drones fly over country roads. HGTV host Chip Gaines sips coffee on the porch and shares his optimism.

“We’re here to make a difference,” he says.

And throughout the nearly four-minute video, Kilz endears itself to the values of the hard-working contractor. See for yourself.

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