Home Depot launches online DIY community
Atlanta-based Home Depot announced it has launched a new online community designed as a place where do-it-yourselfers can discuss home improvement projects and share their expertise with each other.
The new How-To Community serves as more than a forum for customers, it also puts them in touch with a number of tenured Home Depot store associates from around the country who are ready to help consumers tackle their home repair projects. The new site features a “Meet Our Experts” section that spotlights the community’s store associates and “What’s New in Our Aisles” section highlights new product innovations. Community members ask questions, take polls, provide tips, post comments, share images and videos.
The How-to Community features discussions organized in categories including Paint, Tools and Hardware, Garden and Yard and Do-it-Yourself and Repair.
"Our How-To Community is a gathering place for homeowners, professional contractors, product manufacturers and weekend DIYers to swap tips and share project knowledge," said Brad Shaw, VP communications, The Home Depot. "In addition to the peer-to-peer support you’d expect in this type of community, we’ve selected and trained some of our most tenured store associates to serve as product experts on the site a couple of days each week. The other days, they are back in the store answering questions there. Our customers will find the same level of knowledge and support on this site that they receive in our stores."
Members of the new community can earn rank and status by regularly participating on the site and offering their advice.
Visitors can access the site either through homedepot.com or directly at http://community.homedepot.com/.
Circular of the Week
Customers received the news via e-mail Friday, as well as through Facebook, announcing an overstock on select tools with savings up to 75%. By clicking on the newsletter, customers are brought to the company’s website which reads: “Better hurry! Prices so low, you may never see them again.”
• Craftsman 8-Drawer, 26-1/2 in. combo tool chest for $119.98;
• Master Forge 37 pc. Kitchen drawer tool kit for $14.99; and
• Hitachi 18V 1/2” Driver/Drill Kit with 2 Batteries and Flashlight $84.99.
The Skinny: Free shipping or same day pick up
Sears offers its customers a choice when it comes to receiving their items: free shipping, or pick it up in the store today. Customers do need to do a little work though. They have to type the promotional code "Santa" into their order.
In Canada, recognition for retail excellence
Hardlines, the Toronto-based information service for the retail home improvement industry, presented its 2010 Newsmaker Award, and Hardware Merchandising magazine handed out seven Outstanding Retailer awards to Canadian hardware/home improvement retailers during the annual Hardlines Conference in Toronto.
CanWel Building Materials, honored with the 2010 Newsmaker Award, made news earlier this year with the acquisition of rival building materials wholesaler Broadleaf Logistics and, more recently, with the sale of its Hardware Division to a leading building materials buying group, TIM-BR MARTS Ltd.
This year’s winners, by category, were: Outstanding Hardware Store – Gow’s Home Hardware, Bridgewater, N.S.; Outstanding Building Supply/Home Centre (under 25,000 sq. ft.) – Drummond BMR, Marmora, Ont.; Outstanding Building Supply/Home Centre (over 25,000 sq. ft.) – Invermere Home Hardware Building Centre, Invermere, B.C.; Outstanding Large Surface Retailer – RONA Windsor Home & Garden, Windsor, Ont.; Outstanding Contractor Specialist Dealer – Interlakes Building Supplies Ltd. (RONA), Lone Butte, B.C.; Outstanding Young Retailer – Brandon Ford of Albertson’s Home Center (TIM-BR MART), Parksville, B.C.; and Outstanding Community Leader – Capital Building Supplies Ltd. (RONA), Prince George, B.C.
The 2010 event, held Oct. 28 and 29 at the Toronto Airport Sheraton Hotel, featured the theme "Make the Most of the Recovery" and had its best attendance in the conference’s 15-year history.
All awards were co-sponsored by the National Hardware Show with each of the Outstanding Retailers also winning a trip for two to the 2011 National Hardware Show, to be held May 10-12 in Las Vegas.
"We at the National Hardware Show are very proud to be part of these awards, which honor the best of Canada’s home improvement/hardware companies and retailers," said Ed Several, SVP and show manager, National Hardware Show. "We are thrilled that each of the Outstanding Retailers will get a chance to come to the 2011 National Hardware Show, where they will see the latest in product innovation across seven categories, including the new Camping & Picnic Products Pavilion."