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Home Depot announces grants to veterans groups

BY HBSDEALER Staff

As part of its "Celebration of Service" initiative to honor U.S. military veterans, the Home Depot Foundation announced $1.425 million in grants to nonprofits dedicated to addressing the housing needs of veterans.  

The grant recipients are U.S.VETS, Center for Veterans Issues, The Jericho Project, Low Income Housing Institute and Renovating Hope. Across the country, these recipients provide more than 500 homes and apartments for veterans each year.

During the "Celebration of Service" initiative, the Home Depot Foundation will announce about $1 million in grants each Monday between Sept. 11 and Veterans Day (Nov. 11) to veterans’ initiatives. The grants will total $9.1 million.  

"We are impressed by the quality of work being done by each organization, and we hope that our funding and volunteer assistance will allow them to serve even more veterans and their families," said Kelly Caffarelli, president of the Home Depot Foundation.

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Simpson to enter component industry

BY Brae Canlen

Simpson Strong-Tie will begin supplying software systems and truss plates to the U.S. component industry, the company has announced. Mike Bugbee, a 30-year veteran of the company, will lead the new division.

Simpson Strong-Tie has already developed many products that have helped expand the innovative use of trusses in light-frame design, so offering software and truss plates is a natural progression for the company, it said. 

Bugbee, who has been very active in the truss industry and its organizations since 1982, has played an active role in creating truss-related products for the company. "As software becomes increasingly integrated, it makes sense for us to help lead the development of high-integrity design tools,” Bugbee said. “Working with the existing companies in this arena has become increasingly more difficult over the past several months, leading us to the realization that we need to jump into the market with total commitment."

Terry Kingsfather, president of Simpson Strong-Tie added: “Our customers have been asking for these products for a long time. We know the complete Simpson Strong-Tie solution will take some months to pull together, but we are deeply committed to providing innovative products to this industry, along with our engineering, testing, training and field support."

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At Lowe’s, a message of endless improvement

BY Ken Clark

The world’s second largest home improvement retailer has a brand new tagline: "Never Stop Improving."

The three-word phrase replaces the company’s long-running "Let’s Build Something Together," and it will be featured in a new advertising campaign that launched Sept. 19.

“‘Never Stop Improving’ is not just a tagline — it reflects our customer’s mind-set about their homes and their lives,” said Tom Lamb, senior VP marketing and advertising for Lowe’s. “Never Stop Improving is our promise to them that we will constantly be innovating and improving at Lowe’s so we can satisfy their ever-changing needs. Our new campaign is our brand promise and our rallying cry for employees as we bring a continual stream of innovations to market over the next several years, like MyLowes.”

In addition, Lowe’s will soon be launching MyLowes, an online tool to help customers manage their homes and home improvement projects through every stage.

Key words to describe the new campaign, according to the company, are motivated, inspired, confident and energized. The new advertising spot features the song Don’t Stop from Gin Wigmore.

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