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Home decor brand adds reward-based payment card program

BY Deena M. Amato-McCoy

To stand out in a crowded category, At Home is rewarding shoppers for their loyalty.

The home décor superstore launched a new credit card program through a partnership with Synchrony Financial. Based on a multi-year agreement, At Home shoppers now have the opportunity to sign up for one of two credit cards that reward them for all brand purchases.

Starting in spring 2017, shoppers can take advantage of the chain’s private label card’s promotional financing offers, exclusive discounts, loyalty rewards and other benefits, including mobile account servicing. Shoppers opting for the chain’s Dual Card product will have these benefits, as well as the opportunity to use it for other purchases wherever the card is accepted.

“Both the private label card and DualCard deliver our customers flexibility, convenience and consumer financing," said Judd Nystrom, CFO, At Home. "We also look forward to offering services and convenience designed to attract new customers, deepen our relationship with our loyal customers, and grow our business.”

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Federal Brace introduces stainless steel island countertops

BY HBSDealer Staff

Federal Brace is expanding its offerings with the addition of a Stainless Steel Island Countertop.

The stainless steel option will now be among its catalog of designer supports and shelves, offering a modern look and a sterile work surface.

Each stainless countertop is 50"x26"x1.50" with finished square edges.

Cabinet grade plywood substrate is included for installation.

The stainless steel countertop is 16 gauge and has a 304 brushed finish.

Custom sizing and cutouts are available at an additional charge.

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Stanley Black & Decker is buying Newell’s tool business

BY HBSDealer Staff

Newell Brands has found a buyer for its tool business, having recently announced that it would divest roughly 10% of its portfolio as part of its new strategic growth plan.

Stanley Black & Decker has agreed to buy the business for $1.95 billion, boosting its already sizable tools and storage business with brands like Irwin and Lenox.

Newell's tool business had sales of $760 million in the last 12 months, and Stanley expects to net cost synergies savings of $80 million to $90 million by the third year after close.

"Newell Tools is an important step in our quest to further strengthen our presence in the global tools industry," said Stanley Black & Decker president and CEO James Loree. "The addition of the iconic Lenox brand and very strong Irwin brand, as well as their associated power tool accessory and hand tool products, opens up exciting new sources of global growth in similar ways, albeit on a smaller scale, to what Black + Decker did in recent years."

"Thus, the acquisition of Newell Tools, our first major acquisition since 2013, will provide both a source of inorganic growth in year one and an organic boost thereafter," added Loree. "SFS 2.0, our operating system, with its growth enhancing elements of digital excellence, commercial excellence and breakthrough innovation will also be deployed to rev up organic growth. This transaction, with our multi-faceted approach to revenue expansion, is entirely consistent with our strategy of driving above-market growth in a low growth world."

The deal is expected to close in the first half of 2017 and will be funded by a mix of cash and debt.

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