HIRI event unleashes tools to measure ROI
The Home Improvement Research Institute’s 2014 Spring Conference, slated for Orlando April 10, will include a full slate of research-oriented presentations.
Among them will be a presentation from Wray Ward’s senior VP strategic planning Kent Panther, on “Improving Marketing Measurement, ROI and Effectiveness: The Latest Tools.”
According to the agenda, “As the pressure to evaluate marketing efforts has increased, the good news is that new measurement tools are more powerful and easier to use than ever.”
The HIRI Conference will be held at the DoubleTree by Hilton Orlando Airport. Online registration is available until April 1.
Jerry Howard to speak at NLBMDA Spring Meeting & Legislative Conference
Jerry Howard, CEO the National Association of Home Builders, will speak at the Spring Meeting & Legislative Conference. He will join Senator Ron Johnson (R-Wis.) at the Washington Briefing Breakfast April 1.
Howard has worked as a legislative analyst at the National Association of Realtors, the chief lobbyist for the National Council of State Housing Agencies, and tax counsel for the NAHB. He was promoted to NAHB’s executive VP and CEO in February 2001.
Prior to his association career, Howard practiced real estate law in South Carolina and grew up working in a variety of roles for his father, a developer.
The 2014 Spring Meeting & Legislative Conference will take place at the Hyatt Regency Crystal City in Arlington, Va., March 31 to April 2.