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Hickory Hardware realigns sales force

BY HBSDEALER Staff

Hickory Hardware, designer, manufacturer and marketer of decorative hardware, has announced a “strategic realignment” of the company’s sales force, with the aim of better serving customers and providing simpler product purchasing, shipment and payment.

The company has restructured its sales organization into a network of sales representatives with responsibility for specific accounts and regions.

“In the past, Hickory Hardware customers might have had to go through several sales representatives to get everything they needed from the product line,” explained John Pelka, vp-marketing for Hickory Hardware. “Now they can place a single order with Hickory Hardware, get what they need in one shipment and communicate through a single point of contact.”

Jon Valsvik, Hickory Hardware vp-retail sales, now will head a team of sales executives who will service the largest Hickory Hardware chain store, co-op and independent retail accounts, as well as the company’s four North American sales regions. Reporting to this executive sales team is a group of regional managers who will oversee relationships with the company’s manufacturer’s rep organizations.

As part of the new structure, Dale Enos, Hickory Hardware special projects representative, will manage chain store home channel accounts. Sales director Clair Tripp will serve the western and Midwestern United States accounts, as well as the company’s co-op accounts. Hickory Hardware sales director David Siebert will represent the eastern and southeastern United States and Canadian accounts.

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Sears names new chief marketing officer

BY HBSDEALER Staff

Sears Holdings has announced Richard Gerstein will join the company as chief marketing officer for its Sears, Roebuck and Co. subsidiary effective Aug. 6.

Gerstein last served as global chief marketing officer and senior vp of U.S. business for Alberto Culver Beauty.

Gerstein will have overall responsibilities for executing Sears’ brand marketing strategies and programs. He will help with initiatives that aim to “help Sears reconnect with its loyal customers and attract former customers back to Sears,” said Maureen McGuire, Sears Holdings’ chief marketing officer, adding, “We started that work with the announcement in May of Sears’ new integrated marketing campaign.”

Gerstein also served in senior leadership and marketing positions at Reflect True Custom Beauty, a Procter & Gamble spinoff, and at Procter & Gamble.

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Board member steps down at Valspar

BY HBSDEALER Staff

Minneapolis-based paint and coatings company Valspar announced Peter McCausland resigned from its board of directors, citing an increase in his business and personal commitments.

McCausland was a member of the board’s compensation and governance committees.

McCausland is chairman of the board and CEO of Airgas and a director of the International Oxygen Manufacturers Association, the Fox Chase Cancer Center and the Independence Seaport Museum. He had been a Valspar director since April 2006.

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