HGTV, HSN launch HGTV Home Outdoor Living
HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV’s multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of "Curb Appeal." The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home-branded items.
"HGTV is the perfect partner for HSN," said Bill Brand, chief marketing and business development officer for HSNi. "We have long admired their unparalleled ability to showcase home and design ideas. The new HGTV HomeOutdoor Living collection at HSN is a great way to extend our marketing reach to new audiences and connect them with inspiring content and great products."
The multi-year partnership is designed to leverage the full potential of the HSN and HGTV brands, with HGTV becoming the face for HSN’s outdoor living category. The partnership will include creative, original content that will be integrated across the digital and on-air assets of both companies.
"HSN is an ideal partner for us because they have a rich understanding of what today’s consumers want and need," said Ron Feinbaum, general manager, consumer products, HGTV. "This special collection will offer smart, functional, and aesthetically appealing solutions for everyone’s outdoor lifestyle. We expect that HGTV Home Outdoor Living at HSN will further enhance HGTV’s relationship with an audience who is passionate about home — especially those people who believe that the beauty of home should transcend four walls."
HGTV Home Outdoor Living at HSN will feature products across various categories including outdoor equipment, plants, lighting, water accessories, outdoor entertaining, garden tools and outdoor solutions. The HGTV Home Plant Collection will also debut on HSN on March 19, offering a variety of annuals, planters and nutrients.
At launch, extensive digital storefronts on both HSN.com and HGTVHOME.com will provide the outdoor home enthusiast with high-quality products and exclusive, transformational "how to" videos that will help them enhance the outdoor areas of their home. HSN plans to expand the partnership in the future to introduce HGTV Home Outdoor Living branded products within additional home categories.
Floor and Decor Outlets to open stores in Chicagoland area
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Floor and Decor Outlets of America has announced plans to expand its Midwest presence with the openings of two more stores in the Metropolitan Chicago area. The first will be in Arlington Heights, Ill., at 600 E. Rand Rd., on April 18, 2013. The grand opening of the store in Aurora, Ill., will follow this summer.
Like the company’s store in Lombard, Ill., the Arlington Heights location will feature a 90,000-sq.-ft. showroom and will employ 50 to 75 people.
"We’re thrilled with the success of our Lombard store, and we are so pleased to be expanding in the Chicago area," said Bryant Scott, president of Floor and Decor. "Floor and Decor offers contractors and do-it-yourselfers the chance to build and remodel on a budget while not compromising quality, beauty or durability. Plus, having all the materials in one place makes the experience easy and efficient."
Fighting words for the EPA
Washington, D.C. — Speaking to a room full of lumberyard owners and LBM suppliers, Representative Bill Johnson of Ohio’s 6th Congressional District and a member of the House Energy and Commerce Committee made it very clear how he felt about the Environmental Protection Agency (EPA).
"It’s the most out-of-control regulatory body in Washington," he said, in remarks that helped kick off the 2013 Legislative Conference of the National Lumber and Building Material Dealers Association (NLBMDA) and the Windows and Doors Manufacturers Association (WDMA).
Showing knowledge of the details of the EPA’s lead paint rules, Johnson called for a reinstatement of the opt-out rule, allowing homeowners, if there are no pregnant women or young children in the house, to allow remodelers to replace and repair windows without the extra lead-safety measures.
The EPA’s Lead: Renovation, Repair, and Painting (LRRP) Rule was introduced in 2010 and requires remodeling and renovation firms that perform work on pre-1978 housing to be EPA certified.
"When the EPA retroactively alters a rule without justification, there is a serious problem," Johnson said. "The removal of the opt-out provision will cost over $300 million in compliance costs, and really pushes consumers to deal with vendors who don’t comply with the rules."
Johnson also took aim at the Affordable Care Act, of which he said: "It’s going to die of its own weight."