Here’s 84 Lumber’s Super Bowl Ad
It’s not every day that a lumberyard advertises in the Super Bowl.
It’s also not every day that a lumberyard’s advertisement is deemed too controversial to run in its entirety. But 84 Lumber is using the rejection of the FOX Network to its advantage by building up a bit of suspense.
Here is the segment that will air on TV during the Super Bowl. The rest of the campaign — the part that was rejected — will be available for viewing here during the halftime show, after the spot airs on TV.
What do you think? Send a comment here or post a comment below.
Homewood Holdings makes its second big move
Homewood Holdings has made its second acquisition, and it's looking for more.
The portfolio company of Building Industry Partners, Homewood Holdings acquired two-unit pro dealer Evergreen Lumber, based in Port Orchard, Washington.
In April of last year, Homewood Holdings was formed with the recapitalization of three-unit Homewood Lumber, based in Sacramento, California. Evergreen’s addition creates a pro dealer platform with five locations in California and Washington, more than 150 total employees and approximately $70 million in combined sales.
The transaction addressed current owner and President, Jeff Swan’s, succession-planning needs for the business. He retires after 50 years with the business, but remains an advisor to Evergreen and retains a meaningful financial interest in the company. Keith Elledge, who has worked for Evergreen for the past 22 years, will continue in his role as vice president.
“We are excited to bring Evergreen Lumber into the Homewood family," said Zach Coopersmith, managing partner of BIP, "Evergreen fits Homewood’s acquisition strategy of investing in strong businesses in growing markets, in partnership with proven operators. We’re bullish on the Seattle market and are excited for Jim [Homewood CEO] and Keith to build upon a strong legacy business with over 75 years in operation.”
Jim Stockman, CEO of Homewood Holdings and President of Homewood Lumber, commented, “I am thrilled to be expanding the reach of Homewood Holdings into the Seattle market. We plan to build upon the reputation Evergreen has established among its suppliers, customers, and employees, and help take Evergreen to the next level.”
Homewood Holdings said it is actively seeking to partner with or acquire additional strong independent pro dealer organizations throughout the Pacific Northwest.
U.S. LBM acquires Ridout Cos.
U.S. LBM Holdings acquired Searcy, Arkansas-based Ridout Lumber, a 12-unit pro dealer described as a “premier building products company” by U.S. LBM president and CEO L.T. Gibson
Ross Ridout will remain with Ridout Lumber as president.
The move follows a long line of U.S. LBM acquisitions. The holding company was formed in 2009 as a collection of largely autonomous lumberyards, and it has grown steadily to some 30 divisions in 30 states.
Ridout includes the Ridout Lumber Companies of Arkansas and Missouri, Ridout Door Manufacturing Company and Arkansas Wholesale Lumber Company.
“Over the decades, Ridout has grown into a premier building materials company, and we’re thrilled to welcome them to the U.S. LBM family,” Gibson said. “This new partnership allows us to continue delivering on our strategy of bringing local market leaders together while also expanding our portfolio into new and growing markets across the country.”
Founded in 1971 by Homer and Wayne Ridout, Ridout has grown into the largest privately owned building products and materials dealer in Arkansas. It operates 12 locations in Arkansas and a location in Joplin, Mo. Ridout supplies products to both professional builders and do-it-yourselfers, including lumber, windows, doors, roofing, cabinets, decking and flooring and provides design and installation services.
“Our business has grown successfully for more than 45 years, and joining U.S. LBM will take us to the next level,” Ridout president Ross Ridout said. “We’re excited about the new opportunities this partnership will create for our employees and customers.”
The most recent previous U.S. LBM acquisition was that of Keene Lumber of Muskegon, Mich.