Makita launches versatile mobile app
La Mirada, Calif.-based Makita U.S.A. launched a new mobile app with a dashboard of options that includes a dealer locator, tool registration, an interactive sales tool for dealers, and more.
The app is the latest in Makita’s drive to provide more valuable and interactive content to both tool users and dealers.
“Contractors need fast access to content on the very latest from Makita, as well as where to buy, which tools they’ve registered, and where to find a service center,” said Brent Withey, director of marketing, Makita USA. “At the same time, dealers need tools to engage customers and help drive them to the point of sale. The Makita Mobile App does all of this, and more.”
Among the key features:
• Shop: Users can find a local Makita dealer;
• Feature Window: Constant updates on Makita promotions, new technologies, sponsored teams and athletes;
• New Tools: The very latest on new releases;
• Registration: Log‐in to register a warranty, and check a list of all registered tools; and
• Service: Find a local Makita Factory Service Center or Authorized Service Center
An additional feature is a calculator that shows the projected savings of using MM4, the first 4‐stroke engine power cutter. After entering the number of power cutters used and the estimated hours of usage, the MM4 calculator displays the projected savings when switching from 2‐stroke to Makita 4‐stroke engine technology.
“The MM4 Savings Calculator can be a big decision‐driver for contractors doing their research before buying, and dealers are telling us that it’s an effective sales tool when used on a tablet at the point of sale,” said Withey. “We are developing more mobile tools like this one to help dealers communicate the clear benefits of Makita technology.”
10 products seen at the National Hardware Show
The home improvement industry called Las Vegas home for three days in May. That’s when the National Hardware Show was in town, kicking off with a marching band and confetti explosion on Tuesday morning May 6.
The National Hardware Show cleverly promoted itself as 15 shows in 1 in 2014, with new areas of emphasis — emergency preparedness and energy efficiency among them. The event’s popular Tailgate section, which has grown steadily over the years, was back with more activities, and a soon-to-be announced Tailgate product of the year.
The following products were part of the discussion. And in this case, what happens in Vegas will continue to impact retailers and manufacturers throughout the year.
1. Black + Decker 20V MAX Drill/Driver with AutoSense Technology
“Go big or go home” seems to be the prevailing ethic at this year’s National Hardware Show, though going big and going home seems more appropriate for the pinnacle event of the hardware retailing industry. In this particular case, “going big” entails big, heavyweight brands like Black + Decker, which may very well command the spotlight in 2014.
Black + Decker is notable this year for a couple of reasons: It just finished rebranding itself for 2014, and it’s also in the process of generating buzz for a few new cordless power tools, which feature a 20V MAX lithium-ion battery for extended runtime.
To absorb the full meaning of these happenings at Black + Decker, be sure to check out the 20V MAX Driller/Driver with AutoSense Technology, which minimizes stripped screws and work-surface damage by using an electronic clutch that knows to stop when a screw is in place. It also touts other smart features, such as an LED work light and a battery status indicator.
2. Energetic Lighting Big E Bulb
If you’re not completely up to date on the law of the land — particularly where light bulbs are concerned — expect to have someone fill you in on the final phaseout of the incandescent, which went into effect on Jan. 1.
In light of the manufacturing ban, retailers are focusing their attention on the wide knowledge gap among consumers, many of whom are uninformed about the law and the available alternatives.
Innovative LED bulbs like this one from Energetic Lighting are a hot topic for the reasons above; for retailers, there’s an opportunity to impress customers with energy-efficient alternatives that are significantly more advanced than the LEDs and CFLs they thought they knew.
The Big E Bulb works as a replacement for 400-watt metal halide bulbs, using only 200 watts and boasting higher lumen maintenance, instant-on/restrike and cooler running temperature, which reduces heating and air conditioning bills.
3. Crescent Switchblade
Securing another point for the multi-function family is the Crescent Switchblade, a compound-action cutting tool with interchangeable blades.
Two quick-change pins make it possible to easily snap in (and snap out) one’s blade of choice.
It also comes with a handy storage pouch, making it the tool of choice for jobs that might take one far away from the toolbox.
The blades (and possibilities) include a standard multi-purpose blade, a cable cutter, a plier head and a straight blade for cutting through sheet metal and ductwork. The multi-purpose blade is capable of cutting rope, shingles, vinyl tiles and sidings, as well as plastics — it also includes a bottle opener, wire cutter and bender.
4. Carlson Pet Products Design Studio Pet Gate
Pet will be huge in 2014. But don’t take our word for it — make some time to visit one of several pet exhibitors on the show floor this year.
If we had to pick just one, we’d pick Carlson Pet Products for its highly specialized line of pet gates. The company’s story began when it realized how many people were still using baby gates for their pets; thus, a better solution was born.
Its all-steel, lead-free and non-toxic materials stand up well to the chew test, and the product assortment is wide enough to accommodate varying heights and openings. There’s even a solution that allows cats to come and go with ease while keeping larger dogs at bay.
The Design Studio series takes looks into consideration with its premium decor wood construction, but doesn’t skimp on any of its more utilitarian features. This extra-wide model covers openings ranging from 40 ins. to 70 ins. wide and functions as a freestanding or pressure-mount gate.
5. Zippo Outdoor Utility Lighter
It’s true — Zippo is expanding its wares to make its mark on the outdoor and camping equipment market.
In case you missed it, the collection launched last spring, but it’ll be here in full force at the 2014 National Hardware Show.
Perhaps best representing the iconic brand’s entry into the camping aisle is the Zippo Outdoor Utility Lighter, which does what Zippo does best, only with an additional layer of functionality added on.
The wind-resistant dual flame is built to handle rugged outdoor conditions. An adjustable flame dial, child-resistant safety button and metal construction complete the package.
Other items in the Outdoor collection include a lantern, hand warmers, torch, hand saw, grill implements and more.
6. Weber Summit S-670
If you miss your chance to secure a place at the prominent Tailgating section on the show floor, Weber will be one of the vicinity’s can’t-miss exhibitors among attendees who can only swing by for a drink or two.
High on its list of premier offerings this year is the Summit S-670, which features six stainless-steel burners, 60,000 BTU-per-hour input and 769 square inches of total cooking space.
But beyond its generous proportions, Weber is touting the stainless steel S-670 as a high-quality implement that’s built to last.
Among its other hardy features are cast-aluminum endcaps, 9mm stainless steel rod cooking grates for heat retention and crisp grill marks, and an individual burner ignition system for added control.
7. Base Brands Reduce SteelMate Trash Can
It’s 2014, which means that the popularity of the “stainless steel look” is hardly breaking news at this junction.
However, with products like the Reduce SteelMate Trash Can, hardware store retailers can get in on some of the action that building materials companies have been enjoying for so long.
Beyond its obvious, sleek visual appeal — which can be marketed as a complementary crowning touch to an existing stainless steel kitchen scheme — the SteelMate has a fitted lid that’s designed to hide any evidence of unsightly trash bags. Its touch-and-toss technology is also a boon for the functional-efficiency-minded.
Additionally, its intuitive nested stacking structure makes it easy for retailers to create appealing (and compact) in-store displays.
8. 3-in-One Multi-Purpose Oil
Here’s a rule of thumb to keep handy as you walk the show floor in Las Vegas: the smarter the product, the more it’s likely to do.
The 3-in-One Multi-Purpose Oil is no one-trick pony: It cleans, lubricates and it penetrates through rust. And it’s been doing so since 1894.
It also features a telescoping spout that opens up a world of access to all kinds of hard-to-reach places — but only when it’s needed.
Additional smart features include a clear product fill indicator that helps alert the user when the oil is running low.
9. Benjamin Moore Natura No-VOC Paint
The paint category in recent years has proved to be fertile ground for innovation and product development, and not just with fancy names of new colors.
Here’s the Natura brand from industry giant Benjamin Moore. The name suggests an environmentally friendly product, and the paint backs it up with zero VOCs, virtual odorlessness and lower total emissions. It even has the Green Good Housekeeping Seal.
But the key is the combination of the sustainability and environmental friendliness with high performance, hence the slogan, “Green Without Compromise.”
10. Champ Survival Sidekick 10-in-1 Multi-Tool
At the intersection of two trends of note is the Champ Survival Sidekick, which blends multi-functionality with emergency preparedness and about 10 other useful functions.
The Survival Sidekick features an AM/FM/Weather Radio that transmits emergency weather information when other sources are off-line.
It’s also a glass breaker and seatbelt cutter when it needs to be, as well as a hand-crank mobile device charger, 3 LED flashlight, distress light, magnetic base and compass.