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HCN Stock Watch: Sears stocks slip

BY HBSDEALER Staff

On a day when bulls beat the bears, both Sears Holdings (SHLD) and Sears Hometown (SHOS) closed Wednesday down more than 3%. 

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Lowe’s names new SVP, general merchandising manager

BY HBSDEALER Staff

Lowe’s has a new SVP in Michael Tummillo, who is taking over the Building and Maintenance division as SVP and general merchandising manager.

In his new role, Tummillo will be responsible for the company’s Lumber & Building Materials, Millwork, Tools & Hardware and Rough Plumbing & Electrical divisions.

He replaces Michael McDermott, who will now serve as CMO and direct supervisor to Tummillo.

"Mike has a deep understanding of the business and the challenges our professional and DIY customers face every day," said McDermott. "During his time at Lowe’s, Mike has demonstrated the kind of strategic thinking and leadership across functions which will position him for success as he takes on responsibility for the broader building and maintenance merchandising team. I have great confidence that Mike will deliver our strategic goals in this important segment of the business."

Tummillo was most recently serving as merchandising VP, rough plumbing and electrical. He joined Lowe’s in 2004 as VP credit services, soon-after acquiring additional responsibilities in credit, project and event sales.  His resume also includes stints at GE card services and GE financial assurance.

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Houzz survey says: homeowners playing for keeps

BY HBSDEALER Staff

A new survey from Houzz reveals that homeowners are more keen on remodeling than moving these days, and not always for purely financial reasons.

“The investment that people make in their homes is not only a financial one, it’s also a very emotional one,” said Liza Hausman, vice president of Community for Houzz. “Rather than opting to move, the majority of Houzz homeowners undertaking renovation projects are choosing to do so because they want to stay in their home, not because they can’t afford to move. Significantly more homeowners on Houzz are able to fund their remodeling projects this year compared with last year, and we see them investing to create a home that meets their needs now and for the long-term.”

According to the findings, 66% of U.S. homeowners who are currently in the midst of remodeling plan to stay in their homes for the forseeable future. 53% are buffing up their home to increase resale value, but are planning to stay put for at least the next five years. Only 16% plan to sell in the next two.

Admittedly, some of this is due to cautious optimism surrounding the economy. A good chunk — 74% — said their local housing market has improved, and fewer are having trouble staying in budget (19% versus 27% in 2013).

However, those reporting significant improvements in the market were more than twice as likely to remodel (42%) than move (16%) in the next two years. A prevailing cause is wanting to move, but deciding remodeling makes more economic sense, and many feel prices are rising too fast to move just yet. High home prices, especially in expensive California markets, are also prohibitive to many would-be buyers.

With eyes on the younger demographic, Houzz found that millennial homeowners are the most likely of the age groups to aspire to move in the next five years. At 36%, they also lead the pack in those remodling to increase home value in preparation for an upcoming move.

Among other findings, bathrooms and kitchens remain the renovation hot-spots, with bathrooms being the more popular undertaking but kitchens receiving the highest share of dollars.

Additionally, paint (45%) was the most likeliest purchase to be made in the next six months, followed by accessories (36%), lighting (35%) and interior furniture (31%).

The findings come from the third annual Houzz & Home survey, which polled over 135,000 U.S. residents and 190,000 total respondents throughout the world.

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