Orgill upgrades its eCatalog virtual warehouse
Orgill is upgrading its digital profile with a new and improved eCatalog Center that will allow customers to email their product lists directly to their dealers.
Dealers can manage their sales online with the ability to embed a link to the Orgill catalog, which will display all available products and pricing options (other than custom retail pricing).
Other features include a shopping list option, nightly updated product information and a user-friendly interface.
The virtual warehouse has the capacity to manage up to 65,000 items and is available for $150 per year, plus a $75 setup fee.
At Cobblestone, a focus on the core
Boston — Orgill merchandisers and store designers unveiled the Cobblestone Hardware concept store, one of the centerpieces of the market floor.
The store revealed a number of tweaks to previous market showpieces. In its 10,000 sq. ft. of selling space, Cobblestone packed in all the usual suspects, plus a healthy dose of Dollar Central program products and "As Seen On TV" merchandise.
The Dollar Central program is designed to boost impulse sales and borrow from the success of big boxes and mass merchants. Memphis, Tenn.-based Orgill partnered with Frontline Products and Awesome Chemicals to launch the Dollar Central program. Brands on display included Disney, Back 2 School, Cook’s Kitchen and Elite Auto Care.
With As Seen on TV merchandise, Orgill promoted As Seen On TV merchandise with the tag: "Get your piece of the $150 billion ‘As Seen on TV’ industry."
Behind the counter at Cobbleston, Orgill experimented with a series of four-foot sets — a UPS Drop-Off center, a Key Center and a Bissell carpet-cleaning rental set.
The display store took a week to build and stock and months to plan, according to an Orgill representative.
Other highlights at Cobblestone Hardware include a robust, 4-ft. merchandise set for convenience lumber. Endcaps range from MasterLock padlocks to Krud Kutter cleaning supplies.
Orgill’s Boston Market also included a slightly larger model store for Canadian-compliant products, called Windsor Falls Home Center.
Orgill describes the Canadian business as a large and growing segment. The distributor added 5,000 Canadian compliant items to its distribution centers in Brampton, Ontorio and Inwood, W.Va., in 2013.