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HCN promotes two of its own

BY HBSDEALER Staff

Home Channel News announced two promotions in its editorial ranks. Ken Clark was named editor in chief, and Steve Dixon was named group art director for Lebhar-Friedman’s retailing group.

“We look forward to putting Ken’s and Steve’s experience to use in new ways as we expand our business both in print and on line,” said Jeff Arlen, publisher of Home Channel News.

Clark joined Home Channel News as executive editor in May 2006. Previously he was executive editor for sister publication Chain Store Age, where he began his career at Lebhar-Friedman as an associate editor. He has 18 years of publishing experience.

Dixon, an award-winning graphic artist, joined Lebhar-Friedman in December 2002 as associate art director. Previously, he was the art director for Cahners Publishing (Cablevision Magazine) as well as for Miller Freeman Publishing.

Both men work in Lebhar-Friedman’s New York City office. Founded in 1925, Lebhar-Freidman is a leading publisher in the retailing and food-service markets.

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Orchard Supply names new execs

BY HBSDEALER Staff

San Jose, Calif.-based Orchard Supply Hardware (OSH) has announced the appointment of Robert Burgess as associate vp-consumer marketing; and Janis Healy as associate vp-visual merchandising.

Burgess has a 20-year career in developing consumer strategies, having held senior marketing positions with Verizon, West Marine and major consumer marketing agencies, including Rupp Collins and Bunn Forbes.

Healy has a 30-year career of leading store theater and visual brand positioning at several retailers, including Petco, West Marine and Best Buy. Healy most recently served as associate vp-visual merchandising and store design at West Marine.

Both positions will report to Tom Carey, chief marketing officer at OSH.

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Sears launches ‘ReImagine You’ campaign

BY HBSDEALER Staff

Hoffman Estates, Ill.-based Sears has launched a new marketing campaign in an effort to boost excitement about the brand in the wake of the company’s less-than-optimistic year-end financial results.

The campaign, called “ReImagine You,” launched March 1 and will run to the end of May. The push is aimed toward helping consumers find interesting and economical ways to improve their homes.

“ ‘ReImagine You’ aims to inspire imaginations and provide the tools and advice to make practical dreams a reality,” the company said in a release. Specifically, the company plans to use spokespeople including Eric Stromer, host of HGTV’s “Over Your Head,” and Ty Pennington, handyman for ABC’s “Extreme Makeover: Home Edition.”

Sears has launched a Web site, reimagineyourself.com, featuring tips from Stromer, Pennington, NYC interior designer Eric Cohler and an expert on “green” home improvements, Deborah Barrow.

The company also plans to renovate the homes of 70 veterans of the armed forces on April 26 as part of National Rebuilding Day.

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