Hardware stores, others, confront new Facebook
Social media marketers are learning a few new tricks now that Facebook is rolling out a new interface design called “Timeline."
They have to. Consider the following Facebook posting from Milton, Wis.-based Dave’s Ace Hardware about the new Timeline format offered by the social media network:
“I knew it was coming and it’s finally here. The Dave’s Ace Hardware page has been automatically converted to Timeline. What used to be my comfortable and familiar refuge has now been reduced to a foreign and stressful exercise. This is going to take me some time to get used to.”
For small businesses wondering how to make the most of the new format, Seth Lieberman, CEO of Pangea Media, offered several tips.
“Cover and profile photos, tabs and favorite apps, milestones and more must all be considered in order to maximize all that Facebook’s new Timeline layout offers,” Lieberman said.
The company’s web site offers tips for mareters at a post called “Top 5 things marketers should know about Facebook’s Timeline brand pages.”
Among them are:
• It’s not optional;
• Facebook pages look different;
• Private messaging is here; and
• Interaction is more important than ever.
Lieberman added the following general Facebook advice: “News, humor, entertainment and insider insights grab your audience’s attention and motivate them to return for more. Simply pouring out post after post of advertising copy will mean losing fans and readership — people want to be engaged with the material, not spammed."
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McLean’s Hardware holds a grand reopening
According to an article in The Leader of Traverse City, Mich., McLean’s Hardware of Kalkaska, Mich., will officially emerge from a major renovation this weekend.
The remodeling of the 45-year-old hardware store and rental center included new floors, new counters, paint, exterior signage and a rearrangement of shelving, fixtures and merchandise.
Owner Gene McLean told the newspaper that a survey of customers found that their most common recommendation was to increase store hours. As a result, the store no longer closes at 5:30 p.m. Monday through Friday. Instead, as of April 9, it remains open from 7:30 a.m. to 7 p.m. on weekdays.
The store remodeling began in January.
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Ace Hardware launches mobile app for Visa card
Ace Hardware is now offering its customers a mobile application, developed by U.S. Bank for the iPhone, to use for an Ace Rewards Visa credit card. The new Ace Rewards Visa App, downloadable at the iTunes store, gives customers the opportunity to apply for and receive, upon approval, immediate credit to start their shopping at participating Ace stores.
Qualified new cardholders receive a secure, virtual credit card via their iPhone. When the cardholders are ready to make a purchase, they simply hand their iPhone with the virtual card displayed to an Ace sales associate at checkout.
With every purchase, Ace Rewards Visa cardholders earn Ace Rewards points, receiving up to 5% back at Ace, 2% back on gas and groceries and 1% back everywhere else Visa is accepted. In addition, cardholders can earn up to 10% back on quarterly categories. Once 12,500 points are earned, cardholders receive a $25 reward redeemable at participating Ace stores.
The new app also features a link to Ace’s website, acehardware.com, to view products or find the nearest Ace Hardware store. Customers can also view their account balances, most recent transactions and make account payments.
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