Grill maker gets investment
New York–Trilantic North America, a private equity firm, announced the recapitalization of Traeger Grills with a new majority control shareholder, AEA Investors. AEA will complete the investment in partnership with Ontario Teachers’ Pension Plan. As well, Trilantic North America and Jeremy Andrus, CEO of Traeger, will re-invest alongside AEA, which will become Traeger’s largest shareholder.
Traeger is a Salt Lake City-based designer, maker and marketer of wood-pellet grilling and outdoor cooking products. Under Jeremy Andrus, Traeger has seen sales triple from the time of Trilantic North America’s initial investment. The company’s investment is aimed at growing and broadening its product line, and expanding its distribution network. As an omnichannel platform, Traeger has invested significantly to provide customers with a best-in-class cooking experience, the company said.
“Jeremy has done a tremendous job driving the company’s growth, building out a strong team and creating a culture that reflects the passion of its consumers,” said Jamie Manges, partner at Trilantic North America. “Our partnership with Jeremy exemplifies our strategy of collaborating with exceptional owner-operators and entrepreneurs.”
Andrus said Trilantic North America has been a great partner by investing in key growth initiatives and supporting the company as it continues to scale.
Readers Respond: Floods and fire
Violent weather, like the kind that has overstayed its welcome in Southeast Texas over the last week, is just one of the threats to a modern business. Fire and floods finished one, two.
HBSDealer’s weekly poll question asked readers: “Which type of disaster is most likely to affect your business?”
The answers, based on 72 total responses, are here:
• Fire, 47%;
• Flood, 31%;
• Earthquake, 10%;
• Drought, 7%;
• Terrorism, 6%.
Polls are still open, and you cast your vote here.
Product Central: Delta Victorian Universal Mount Tank Lever
Water is an increasingly scarce and precious resource. Few things reflect this better than the tide of innovation that’s swept the bath and plumbing category, making eco-friendly design a central requirement in modern fixtures.
Of course, great design — and great function — still counts in a major way. There are tubs to suit every homeowner’s taste and plumbing tools that are thoughtfully designed to tackle age-old problems with futuristic flair.
Here is one bath and plumbing notable from HBSDealer’s annual roundup.
Delta Victorian Universal Mount Tank Lever
No detail is too small, and Delta is catering to homeowners who want something besides polished chrome in a tank lever. The lever features a universal mount, and can be matched to coordinating lighting fixtures. (deltafaucet.com)
Check out other products featured in the September 2017 issue of HBSDealer magazine.