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GreenFiber used in high-profile project

BY HBSDealer Staff

GreenFiber natural fiber blown-in insulation was installed as part of Cherokee Studios, a project recently named as a Top 10 Green Build Project for 2011 by The American Institute of Architect’s (AIA’s) Committee on the Environment (COTE). 

GreenFiber, North America’s leading manufacturer of natural fiber insulation, an eco-friendly product, was selected for the project because the use of GreenFiber completed the “green” package the owner of the mixed-use project was seeking. GreenFiber’s products enhanced the passive design strategies to create a building that is nearly 50% more efficient than similar conventionally designed structures. The building envelope consists of blown-in cellulose R-21 insulation in the walls and R-30 in the roof.

“We used GreenFiber’s blown-in cellulose for the installation to create an efficient building shell,” said Chris Ostler with Quality Interiors, which installed the product for Cherokee Studios. “It was the owner’s wish to incorporate the product, as we had used the same for his personal residence, and he was extremely happy with the results. At Cherokee, we used GreenFiber in the exterior and interior walls.”

Cherokee Studios, located in Los Angeles, is a mixed-use, market-rate housing project that was designed to incorporate green design as a way of marketing a green lifestyle.

 

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Spoga+gafa prepares to grow in Cologne

BY HBSDealer Staff

Organizers of international trade fair spoga+gafa have adopted the motto "Time to grow," for their Sept. 4 to 6 event in Cologne, Germany.

The trade fair for the lawn and garden sector — named for the German words for sports/leisure and garden — is organized by Koelnmesse and held in Cologne, Germany. 

Organizers point to almost 50% growth compared witth 2009. In gross exhibition space almost equivalent to 20 football pitches, around 1,700 suppliers from 53 nations are showing their product innovations covering all aspects of garden and leisure. From A for Argentina to V for Vietnam, suppliers from five continents are coming together in Cologne, according to organizers.

“The result has even exceeded our optimistic expectations,” said Metin Ergul, VP Koelnmesse. “In short that means: The whole world of gardening is once again represented at spoga+gafa."

Numerous leading brand suppliers also from the classic gafa segments have decided to present their new products and innovations at the leading international business platform. The most recent additions to the exhibitor lineup include U.S. hand tool manufacturer Stanley, Italian plant producer Vannucci, lawnmower and engine manufacturer Briggs & Stratton and the French luxury furniture manufacturer Ego Paris. 

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Online sales suffer due to spelling errors

BY HBSDealer Staff

According to a BBC News article on July 13, mistakes in spelling and grammar can be extremely costly to an Internet business. Even a single spelling error on a company website may deter consumers by raising concerns about the website’s credibility.

Charles Duncombe, director of the Just Say Please group in the U.K., was said to have estimated that one spelling or grammatical mistake can cut a website’s sales by half. Duncombe runs various websites dealing with travel, cell phones and clothing sales, said BBC News. After measuring the revenue per visitor to one clothing site before and after the correction of an error, Duncombe reported that revenue was twice as high after the mistake had been rectified. 

“When you sell or communicate on the Internet, 99% of the time it is done by the written word,” Duncombe was quoted by the BBC.

Furthermore, Duncombe said, job applications by recent college and university graduates too frequently contain mistakes in spelling and grammar. In fact, these kinds of errors have become so crucial that many companies have chosen to put their employees through remedial literacy training.

BBC News also quoted William Dutton, director of the Oxford Internet Institute, who said: “When a consumer might be wary of spam or phishing efforts, a misspelled word could be a killer issue.”

“You get about six seconds to capture the attention on a website,” Duncombe said.

The original BBC News article can be found here.

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