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Gorilla Glue mascot makes home field debut

BY HBSDEALER Staff

Gorrilla Glue had an interesting way of attending the Cincinnati Reds game on May 24th.

A lifesize replica of Cincinnati Zoo’s Silverback Colossus gorilla galloped across home field at the Great American Ballpark after making some DIY repair demonstrations at the entrance of the clubhouse.

"The gorilla, who personifies the brand motto ‘For the Toughest Jobs on Planet Earth,’ is featured in national commercials, where he drops in on homeowners to help them with repairs, but this was his first major appearance before the general public," explained a company statement. "Quick-thinking fans snapped his photo as he gave his trademark grunt of approval for the Reds’ performance."

The lifelike mascot is an extension of Gorilla Glue’s recent rebranding, which involves the use of an animated gorilla in televised commercials (created by the same guy who brought us David Letterman’s bear suit and the Aflac duck).

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It’s round two for GAF’s sweepstakes

BY HBSDEALER Staff

GAF is starting round two of its 2014 Enter for an Experience sweepstakes, giving roofing contractors the chance to win one of three unique “life experiences” with major celebrities. 

After recently concluding the first round of its 2014 Enter for an Experience sweepstakes — where roofing contractors could enter to win a ride-along with Paul Teutul Sr., the star of the television series "American Chopper" and "Orange County Choppers" — GAF is kicking off round two of this exciting promotion. 

Through June 15, 2014, roofing contractors can enter the “Get Real” contest to win a day on the set of a record-breaking, popular reality television show, including airfare, two nights at a hotel and $1,000 in spending money. Five runners-up will win $500 gift cards.

For more information and to enter the sweepstakes, go to gafexperience.com.

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Royal Building Products gets its hands dirty with Habitat for Humanity

BY HBSDEALER Staff

Habitat for Humanity’s Home Builders Blitz is pulling in volunteers from industry professionals in 35 states. Among them is Royal Building Products, which is coming on board as a sponsor of the initiative to build, renovate and repair more than 250 homes across the country.

As part of its patronage of the Blitz, Royal Building Products is donating its Royal Woodland siding for 49 homes. The homeowners in question will have a say in the color and profile of siding, which will be supplied by Royal’s distribution partners.

“Royal Building Products has a long history supporting the communities where we operate,” said Simon Bates, VP and general manager of Exteriors, Trim and Distribution. “We are proud to participate in Habitat’s Home Builders Blitz to contribute high-quality, durable and sustainable siding that will minimize the time and expense these families will need to spend maintaining the exterior of their homes.”

The Blitz was first launched in 2006 and is credited with building and/or repairing over 1,000 homes. Steve Thomas (the former host of This Old House and Renovation Nation, as well as co-founder of the event) will be traveling to various work sites to help promote the event and raise awareness of the many ways in which building professionals are addressing housing needs across the nation.

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