Glidden Paint unveils new HD paint palette
Home Depot will set the stage for the launch of a new 488-color palette from PPG Industries’ Glidden brand.
As of June 1, the palette will be available to Home Depot customers nationwide as an intentional reflection of their preferences and behaviors.
“We found in our research that while consumers are generally confident about what color family they want, most experience a great deal of difficulty in selecting the exact shade to put on the wall,” said Rob Horton, PPG director of marketing, architectural coatings. “The new color palette for Glidden paint was thoroughly researched to make color selection less daunting and to help consumers clearly visualize how each color will work in their homes.”
A whole host of research went into the palette, including the manner in which customers process color, website traffic, sales data and geographical purchasing habits. It also borrowed inspiration from social media sites like Pinterest, as well as decor publications and catalogs. Eventually, the team put together some inspiration boards for eight color families.
“All of these connections allow us to truly understand the way people incorporate color into their homes and the reasoning behind their color choices," said manager of color marketing Barbara Richardson. "Our customers are very important to us, so the insights we gather from our research are used directly to build our color program.”
Home Depot customers will also be able to avail themselves of a newfangled retail display, which includes paint color chips with an actual photo of a room painted in that color, as well as an example of a "step up" and "step down" shade and recommendations for coordinating colors.
Lumber Liquidators cements compliance team
Lumber Liquidators has taken some steps in the aftermath of the investigation it underwent last fall after an environmental advocacy group leveled chargers against the retailer, claiming it was knowingly sourcing wood from protected forests.
Among those steps is the formalization of its compliance and sustainability team, the members of which it announced on Tuesday.
Raymond Cotton was appointed chief compliance and sustainability officer in February and is now reporting directly to CEO Robert Lynch. He will continue overseeing the operation, managing quality assurance, sustainable sourcing, loss prevention, risk management and regulatory compliance. He comes with an extensive background in cyber and physical security, loss prevention, global audit and crisis management. He has worked for Facebook, Orchard Supply, TJ Maxx and Target; most recently, he served as head of global security and safety for Riverbed Technology.
Also new to the team are Lisa Kuca as director global product compliance and Rebecca Rizzuti as director global trade and customs compliance, both of whom are directly reporting to Cotton.
Kuca has over 10 years of experience in compliance and risk assessment, most recently serving as senior compliance officer and VP corporate compliance at American First Title Company.
Rizzuti has a wealth of customs compliance experience in retail, distribution and international logistics, coming from her most recent role as director international trade at Footlocker.
"Sourcing quality products direct from worldwide mills is central to Lumber Liquidators’ value proposition," said Lynch. "The diversity of our products and scale of our purchases requires an ongoing commitment to sustainable forestry, and Ray is a key member of the team of professionals we employ around the world who are dedicated to quality control. Our focus on continual improvement of our processes and procedures, combined with the collective expertise of Ray and other executives on this newly formalized team will help maintain and foster our Company’s ongoing responsible sourcing efforts and deliver high quality flooring for our customers."
Three-In-One Dremel Ultra Saw is one for the pros
Dremel is answering the call for a multi-saw designed for the advanced DIY and pro user group. The Three-In-One Ultra-Saw offers more power, faster cutting speed and improved durability in a multi-function format.
"We had the remodeling professional and advanced DIYer in mind when we designed the Dremel Ultra-Saw," said Ed Pchola, product director for Dremel. "Rather than a number of tools, Dremel users wanted one tool to help them with complex projects. As a result, we combined all the applications of the popular Dremel Saw-Max with a number of new features and the result is a dynamic, new multi-saw that goes beyond the expected."
Beyond cutting and flush cutting, the Ultra-Saw also does surface prep for various applications including rust, paint and thinset removal.
The compact Ultra-Saw also features a 7.5 amp motor, 4-inch abrasive wheels and durable drivetrain and metal guards for added stability and control. An auxiliary handle also adds control and comfort during surface prep applications.
As of May, it’s now available in Home Depot and Lowe’s stores nationwide (as well as online at Amazon).