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Getting the lead out: Simonton brings message to YouTube

BY HBSDEALER Staff

Columbus, Ohio-based vinyl window and patio door manufacturer Simonton Windows published a YouTube video to educate homeowners on the dangers of lead-based paint, especially in homes built prior to 1978. 

The one-minute video is related to the new Lead RRP (Renovation, Repair and Painting) regulations affecting homes built prior to 1978.

“An estimated 30 million homes in the United States today still contain lead-based paint, which can be extremely harmful especially to children,” said Gary Pember, VP marketing for Simonton Windows. “The friction created by opening and closing windows and doors coated in lead-based paint can generate lead dust, which contaminates the household. This harmful dust can be inhaled and inadvertently spread to other areas of the home.”

The awareness video was posted to educate homeowners and encourage them to review their homes for lead paint issues, the company said. Simonton also offers free materials and more information on lead safe issues at its website at simonton.com/leadsafe

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Natural Marketing Institute offers sustainability insights

BY HBSDealer Staff

The Natural Marketing Institute’s (NMI) new white paper, "Is Sustainability Sustainable?" contains insights from the group’s consumer trends study.

Written by Frank J. Lampe and Monica Emerich, Ph.D., the white paper on green attitudes is available here.

In the white paper’s introduction, the authors ask: "What’s working and what’s not in the arena of sustainability?"

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Commerce Department unveils stronger-than-expected starts data

BY Ken Clark

Analysts were expecting a boost in November’s residential construction data, but not this much of a boost.

The Commerce Department’s residential construction report released Tuesday morning showed housing starts at a seasonally adjusted annual rate of 685,000 — that’s 9.3% higher than the revised October estimate of 627,000 (revised from a previously released figure of 628,000). It’s also the highest level of starts since April 2010. 

Compared with last year’s near-record low, total housing starts were up 24.3%.

Single-family housing starts were up a modest 2.3%, coming in at a pace of 447,000, according to the government figures.

Building permits also showed strong improvement in November. Privately owned housing units authorized by building permits in November were at a rate of 681,000. This is up 5.7% from October and up 20.7% from the same month a year ago.

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