LUMBERYARDS

Generac partners with HomeSphere

BY Ken Clark

Generac and HomeSphere have announced a joint agreement to offer Generac’s automatic home standby generators to HomeSphere’s network of residential builders using HomeSphere’s technology-driven solutions.

Generac, based in Waukesha, Wis., joins more than 75 manufacturing brands currently using HomeSphere’s BRI lead-generation and marketing program. 

“The BRI program is a powerful tool that allows us to offer even more builders access to home standby generators for their customers,” said Brady Boyd, director of sales, Generac. “As power outages continue to rise in frequency and severity, consumers will continue to demand them to protect their homes.”

BRI is a unique builder rebate management and building product manufacturer lead-generation application, serving the residential construction industry. Manufacturers use the BRI service to open sales channels with home builders and remodeling contractors, gaining access to new accounts and building recognition for their products and services. Builders, on the other hand, use HomeSphere to gain product knowledge and manage their cash-producing rebates.

Founded in 1959, Generac was the first company to engineer affordable home standby generators. Today, its Guardian Series home backup generators are the top-selling home standby generators in the United States.

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WOLF expands distribution territory

BY Ken Clark

York, Pa.-based WOLF expanded its service area to include parts of Alabama, Indiana and Texas, increasing the number of states WOLF serves to 21.

WOLF describes itself as the largest supplier of kitchen cabinets in the United States and a leading provider of composite and PVC decking, railing, trimboards and other building products. 

WOLF began filling orders last month to dealers in a region that includes: Birmingham and Huntsville, Ala.; Fort Wayne and Indianapolis, Ind.; and Dallas/Fort Worth, Austin, San Antonio and Houston, Texas. 

WOLF will also offer dealers promotional and merchandising support, and online services, including product ordering, account management and more. 

Earlier this year in June, WOLF expanded its delivery of products and services to dealers in Ohio and Tennessee. WOLF currently distributes products to more than 3,000 pro dealers across the East Coast of the United States. WOLF-branded products are sold exclusively through independent building materials dealers.

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W.T. Harvey files Chapter 11

BY Brae Canlen

W.T. Harvey, once one of Ace Hardware’s largest LBM dealers, has filed Chapter 11, according to an article in the Columbus Ledger Enquirer. The Columbus, Ga.-based chain, which once operated seven locations in Georgia and Alabama, never recovered from the 2008 housing market collapse, according to president and CEO Bailey Gross.

The filing in bankruptcy court of the Middle District of Georgia, also mentioned losing business  to a number of competitors entering the market in recent years. Those include 84 Lumber, Pro-Built Supply and Brand Vaughn Lumber, all of which are still operating, according to the article.

The company’s total assets are listed as $2 million as of Dec. 1, with total debts of just under $5.2 million. The top four creditors are Allied Building Stores in Monroe, La.; Ace Hardware in Charlotte, N.C.; Dairyman’s Supply Company in Gadsden, Ala.; and American Lumber in Birmingham, Ala. The amounts owed to those range from $259,322 to $128,145.

W.T. Harvey was founded in 1863 by William Thomas Harvey, who served in the Confederate army during the Civil War. His great grandson, Wilfred “Bubber” Gross Jr., operated the business for 50 years, until he passed away this January. His son Bailey now heads the operation, which has two Georgia locations, near downtown Columbus and Phenix City.

Although some employees have been furloughed, the business hopes to either restructure under Chapter 11 or find a buyer that will keep the operation going locally, according to the Ledger Enquirer.

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