Gen Y and Gen X: The Neatniks
A report on the home storage and organization category by The NPD Group indicates that consumers spent $3.3 billion on these products in the 12 months ending November 2010. Two-thirds of these purchases were in closet organization, with the remainder in laundry, tool and garage storage products.
When asked about intent to purchase, Gen Y and Gen X consumers over-indexed in the storage and organization category.
Nearly 20 percent of all storage/organization items sold in the 12-month period were purchased in the South Atlantic region of the U.S., according to the NPD Group, with another 17 percent selling in the Pacific region.
Central Garden & Pet names new HR chief
Central Garden & Pet has announced the appointment of Janet Brady as senior VP, human resources, effective Feb. 7, 2011. Brady will report to William Brown, the company’s chairman and CEO.
Brady served as VP, human resources at the Clorox Co. from 1993 to 2003. She replaces Sherry Perley, VP human resources at Central Garden and Pet since Sept. 2009.
Based in Walnut Creek, Calif., Central Garden & Pet is a supplier of lawn, garden and pet products under a variety of brands, including Pennington, Kaytee, Amdro, Sevin, Ironite, Norcal and New England Pottery.
NPD U.S. Economic Perception Indicator
The NPD U.S. Economic Perception Indicator, a measure of consumer confidence, is up slightly over December. The reading from January 2011 shows consumers are slightly less concerned than they were last month.
The NPD Group’s U.S. Economic Perception Indicator measures consumer beliefs about the current and near-term state of the U.S. economy, on a scale of 0 — "very concerned" — to 100 — "very confident."
Source: The NPD Group Inc./The Economy Tracker, January 2011