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GE debuts incandescent shaped CFL bulb

BY HBSDEALER Staff

GE will soon hit the market with a new light bulb that combines the energy conservation of a compact fluorescent with the shape of the more consumer friendly incandescent.

Protected with more than a dozen U.S. patent applications, the GE Energy Smart CFL is a spiral CFL that fits within a typical incandescent bulb glass fixture. GE will debut the new product in nine- and 20-watt versions at Target stores on Dec. 28. The bulbs will be available at select Ace Hardware stores in January and more broadly on Earth Day 9 (April 22, 2009) at retailers including Wal-Mart.

The equivalent of a 60-watt incandescent bulb, the new 8,000-hour rated life CFL is guaranteed for five years based on four hours of daily use. A 100-watt version is expected to be available in 2010. 

According to Kathy Sterio, general manager-consumer marketing for GE Consumer & Industrial, the new bulb fits in more lamps and fixtures than the standard GE Spiral CFL with the plastic base.

“Some people just want an incandescent bulb profile so they can easily use it with clip-on lampshades or smaller table lamps,” she said. “Other people may see it as more aesthetically pleasing than GE Spiral CFLs in lamps or fixtures where the bulb is visible. It provides a more finished or tailored look that appeals to a lot of consumers.”

GE’s family of CFL bulbs also includes daylight and dimmable Spiral CFLs, three-way CFLs and decorative covered CFLs with the GE Spiral CFL on the inside. 

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Marblehead, Ohio, store joins PRO Hardware group

BY HBSDEALER Staff

The Village Hardware Co. in Marblehead, Ohio, has joined the PRO Hardware buying group, according to the Beacon newspaper of Port Clinton, Ohio.

Open since 2000, the Village Hardware Co. has a wide selection of plumbing, heating, electrical and hardware/household items. The store also carries Martin Senour paints and offers screen and window repair, UPS shipping, fax and copy service and small appliance repair.

Now called Village “PRO” Hardware, the store is holding a “grand re-opening” sales event through the holiday season. 

 

PRO Hardware has been in business for 50 years, providing tools, building, electrical and plumbing supplies. It’s part of PRO Group, an Englewood, Colo.-based group that has 400-plus manufacturer partners and does more than $3.2 billion in annual distributor sales. 

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Aubuchon closes another location

BY HBSDEALER Staff

Aubuchon Hardware, the 127-store Northeast chain, has closed another location — this time in Barre, Mass., according to the Worcester Telegram & Gazette newspaper. The store had been in Barre for 68 years.

Michael D. Mattson, director of advertising and marketing for the Aubuchon chain, told the Worcester Telegram & Gazette that at 5,000 square feet, the store did not have enough space for Aubuchon’s usual mix of products. In the last four to five years, most Aubuchon stores have been expanded to between 8,000 and 10,000 square feet. In addition, the store changed managers too many times in recent years, he said.

Aubuchon closed its Au Sable Forks, N.Y., location Dec. 8, saying sales had declined in recent years. Meanwhile, the chain acquired two locations in New Hampshire recently.

Aubuchon Hardware stores are located in Maine, Vermont, New Hampshire, Massachusetts, New York and Connecticut. The chain, started by William Aubuchon in 1908, celebrated its 100th anniversary this year.

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