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Forrester: Online holiday spending to increase by double digits over last year

BY Marianne Wilson
Overall positive economic conditions will propel retail sales online as well as of offline this coming holiday season.
 
That's according to a report by Forrester, which predicts that U.S. online holiday sales will grow 12% to reach $129 billion in 2017, compared to $115 billion last year. Offline holiday sales will inch up 0.3%, to reach $549 billion in 2017.
 
The total number of online holiday buyers in the U.S. will be 3% higher this year than it was last year, the report said. But the real firing power behind this year’s higher online holiday sales is increased spending. Online holiday shoppers will spend an average of $689, which is 8% more than in the 2016 holiday season.  
 
With just four to six weeks to go before the official start of the 2017 holiday season, retailers must optimize service and functionality to deliver the best bang for their buck. Given the tight timeline, Forrester recommends that retailers focus their efforts on four key areas. 
 
"Capping off months of planning, retailers must focus on four priorities before the holiday season kicks off," the report said.  "Review your omnichannel fulfillment processes, re-tune your marketing plans, streamline your mobile checkout process, and craft your performance management strategy. 
 
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HBSDealer Stock Watch: Upward movement

BY HBSDealer Staff

The majority of industry stocks finished on a positive note Thursday, led by BECN, up 3.34% and HBP, which gained 3.29%. On the down side, SHLD fell 2.22% and NWL lost 2.17%.

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People news at PPG

BY HBSDealer Staff

PPG announced an executive move in its industrial coatings division. Tim Knavish will become senior VP, industrial coatings, replacing Shelley Bausch, current VP, industrial coatings, who has elected to leave the company, effective Sept. 30.

Knavish will also assume oversight of PPG’s packaging coatings and coatings services businesses, the global supply management function and the Asia Pacific region. Knavish, currently senior vice president, automotive coatings, will continue to report to PPG Chairman and CEO Michael McGarry.

Gary Danowski will become VP, automotive coatings, reporting to McGarry. Danowski currently serves as vice president, operations, automotive coatings.

PPG had net sales of $14.3 billion in 2016.

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