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Flooring America launches shop-at-home service

BY HBSDEALER Staff

Flooring America and Flooring Canada, two of the carpet and flooring retail divisions of CCA Global Partners, has launched a new “Shop at Home” service, with the aim of better meeting what the company called “booming demand” from customers.

Customers will be able to view samples at home from a Flooring America representative. Each Shop at Home service will be backed by a local store – the company currently has about 580 member-owned retail locations in the United States and Canada.

The at-home program will feature the company’s full-range of carpet and hard flooring surfaces.

“This approach represents an important expansion of our business,” said Flooring America president Vinnie Virga. “We’re very excited to offer this new program, which will give customers a better way to shop at home.”

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Trex participates in New Orleans rebuilding

BY HBSDEALER Staff

Building materials company Trex has participated in a Habitat for Humanity project in New Orleans, donating $75,000 worth of products to rebuilding efforts and employee aid to the “Musician’s Village” project.

Around 160 Trex employees also helped complete the Village project, which is being built to help house New Orleans musicians displaced by Hurricane Katrina. The additional $75,000 donation is meant to supply decking materials to more than 40 single-family homes and also for public walkway and marina projects.

“Our New Orleans initiatives demonstrate our belief that … we have a responsibility and unique opportunity to be part of the solution to environmental and community challenges,” said CEO Andrew Ferrari.

Trex, based in Winchester, Va., makes decking, railing, fencing and other building materials using recycled material.

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The Lumber Yard announces new business model, consolidation

BY HBSDEALER Staff

The Lumber Yard, a pro dealer serving five Mid-Atlantic States, has announced a restructuring plan that will expand its operations in several strategic locations, but also will result in nine closings elsewhere.

Called The Lumber Yard XL, the new business model will create five “super yards” in Whitehall, Pa.; Downingtown, Pa.; York, Pa.; Hagerstown, Md.; and Winchester, Va. Each location will offer a Design Center, as well as 60 percent more inventory and 50 percent more delivery equipment than the company’s existing locations, the announcement said. More staff and longer hours of operation will boost service levels, allowing The Lumber Yard to offer a $100 credit if deliveries are not on time, complete and correct, according to the company.

The XL program will also retain four existing locations that will function as convenience lumberyards and sales offices in Carlisle, Pa.; Gettysburg, Pa.; Eldersburg, Md.; and Bel Air, Md. The company will operate a showroom at each of these locations, bringing the total number of Design Centers to nine.

Construction on the new showrooms has been underway for the past few months, and some are already completed. Wolf Organization, the parent company of The Lumber Yard, will invest more than $2.5 million in developing the design centers, which are being modeled after the flagship showroom at company headquarters in York, Pa. Expansion work on the super yards has also begun, according to Len Kopec, CEO of Wolf Organization.

“This is a new logistical model [that] we’ve been working on for some time,” Kopec told HCN. “In today’s environment, it makes more sense to concentrate your inventory, your equipment, your services and your people. We can move material over distances and get it to [customers] when and where they want it.”

The Lumber Yard, listed as “Wolf Organization,” is ranked 42nd on HCN’s Pro Dealer Top 350. The company had revised 2006 sales of $147 million.

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