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Fishcat Farm rolls out new organic fertilizer

BY HBSDealer Staff

Fishcat Farm, a catfish production raceway based in Arkansas, has developed a new organic fertilizer product called Fishnure, which is made from solid fish manure captured from the raceways. 

The manure, which is based off a high-protein diet and is decomposed with oat straw to create a putty-like substance, is also combined with a carbon source, Mississippi Delta clay and inoculants to attain a proper carbon to nitrogen ratio.

According to the company, Fishnure can be used as a solid or a liquid, and can be applied to crops, lawn or garden via pouring or spraying methods. The process does not require brewers or additional microbe activators.

"Unlike regular compost, the organic matter that is bound to the microscopic clay particles in Fishnure will not decompose further and will remain in the soil and increase the total organic matter," stated the company. "Increased organic matter in the soil will increase fertility, water retention, water absorption, microbial life and all the other benefits of good fertile soil."

The company touts the economical value of the product, which can cover 7,000 sq. ft. using 1 pound of product when mixed in water and applied with a hose end sprayer.

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GE whips up Reimagining Home Campaign

BY HBSDealer Staff

GE Appliances has launched a new marketing campaign designed to showcase the company’s products in a context that reflects the consumer’s changing needs, including a new definition of the kitchen as a living space.

“The national campaign is designed to communicate a key element of our business strategy—one that is obsessed with innovation designed around what the consumer needs,” says Eddie Martin, CMO for GE Appliances. “The work introduces the brand idea of ‘Reimagining Home’ through the lens of our three new products.“

The appliances in question include a new stainless-interior dishwasher with 102 cleaning jets, a French-door refrigerator with hands-free autofill and the gas slide-in range with tri-ring burner.

“Through our research, we’ve learned that people really want their kitchen space to be a reflection of their home space,” says Leanne Dugan, GE Appliances’ manager of consumer insight. “Consumers used to want their appliances to stand out. Today, they want them to be less conspicuous. They want the design of appliances to have a more modern, clean look in keeping with the rest of their home.”

In keeping with these findings, GE’s new appliances sport a redesigned transitional appeal.

The Reimagining Home brand campaign, launched Aug. 5, is set to last 14 weeks and will be dessiminated through TV commercials, social media and a new interactive website where users can acquire product information, design ideas, demo videos and infographics.

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MiTek subsidiary closes deal on RKL Building Specialties

BY HBSDealer Staff

Hohmann & Barnard, a subsidiary of MiTek Industries, announced Tuesday that it had completed the acquisition of RKL Building Specialties Co.

The New York-based companies both deal in masonry products and anchors. According to the company, H&B is the world’s largest manufacturer of reinforcing products, anchoring and flashing systems, vapor products and restoration barriers. With the backing of H&B, RKL is set to help its parent company expand its presence in the local market through its loyal customer base.

“We are very proud and excited to have RKL as part of the H&B family," said Ron Hohmann Sr., CEO of Hohmann & Barnard. "RKL has established a broad and consistent customer base built over the years by a very talented and aggressive sales and management team. Our goal will be to further enhance our customer service position and introduce innovative new product lines to support the future growth of the stone and masonry industry in New York and the surrounding markets."

According to Hohmann, H&B will relocate RKL’s operations to a new expanded facilty in Queens.

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