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First Look Housewares Show put on hold until 2010

BY HBSDEALER Staff

Pointing to the economy as the culprit, Cappiello Management decided to push back the date of its First Look Housewares Show to January 2010. The show’s debut had been slated for Jan. 8 to 10, 2009.

“The worsening economic conditions in the industry have made it too difficult for a significant number of both manufacturers and retailers to participate,” said Rob Cappiello, the show’s president.

Before the postponement, Cappiello Management had pointed to the need in the market for a housewares show to occur early enough in the year to give buyers and the rest of the industry an opportunity to begin product evaluation. The industry’s biggest show, the International Home and Housewares Show in Chicago, will take place March 22 to 24. The National Hardware Show, for which Rob Cappiello formerly served as director, includes a sizeable housewares component and will be held in early May.

The Chicago housewares show for many years was in January, Capiello noted. “For a very significant segment of the industry, January is better,” he said.

According to Cappiello, the goal of the First Look event would be to create a show of 100,000 square feet. By comparison, the Chicago housewares show floor measures about 750,000 square feet. “The idea isn’t to make this something that competes with the major events but allow buyers to get a first look at the new products,” he said.

Despite pulling the plug on the 2009 event, Cappiello continues to see a need for an event like First Look.

 

“Throughout this process it had become abundantly clear that the industry wants and needs an event in January, but today’s economic realities take precedent,” he said. “Rather than produce a show that is disappointing to the participants, we chose to put the show off until January of 2010.”

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Scotts Miracle-Gro names new senior vps

BY HBSDEALER Staff

Scotts Miracle-Gro has promoted Jeff Garascia, Ph.D., and Pete Supron to senior vp positions.

As senior vp-global research and development, Garascia will oversee the company’s research and development organization, with responsibilities for global portfolio management and global quality assurance. He joined the company in 2005 and has held positions with Smith & Hawken and Supply Chain Strategy integration. Previously, he was with Booz Allen Hamilton and General Motors.

Supron will direct purchasing for the entire Scotts Miracle-Gro organization as senior vp-global purchasing. He joined the company in 1998 and has served in planning and corporate development and finance. Previously, Supron was with Cooper Industries in strategic planning.

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Ace launches online greeting card tool

BY HBSDEALER Staff

Ace Hardware has launched, “Ace Your Face,” a marketing campaign that allows consumers to create and send holiday greetings online — against an Ace backdrop.

Available on www.aceyourface.acehardware.com, this online tool allows individuals to upload photos and create customized holiday scenes. The eight settings feature group shots with matching snowman sweaters, winter sports adventures and Santa visits.  “Ace Your Face” can be shared via e-mail, social media sites and blog links. 

The marketing and advertising promotions for the campaign include direct e-mails to corporate employees and to members of Ace Rewards, Ace’s one-to-one customer loyalty program. Promotions can also be found on banner ads on social media sites like Facebook, as well as AOL and Yahoo!, and paid search initiatives.

The Oak Brook, Ill.-based company said “Ace Your Face” site has attracted nearly 60,000 visitors, and more than 12,000 of them have created cards and sent them on to an average of two people each. During its first week, “Ace Your Face” ranked in the top spot in Google’s natural search results and has been seen in more than 120 countries around the world, the company said.

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