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Fifty Shades of Gray hits the roof

BY HBSDEALER Staff

Gray is a hot shade these days, but not just in movie theaters. Home interior trend forecasting has consistently been pegging this understated hue as a cutting edge choice in contemporary design.

Now, Sensational Color's color expert Kate Smith has teamed up with DaVinci Roofscapes and various other paint companies to create an infographic dedicated to showcasing the versatility of gray in home exteriors.

Included in the infographic are recommendations for roof and exterior colors, including favorite gray combinations on a home exterior.

(Click below for a larger version)

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From JM, a next-generation spray foam

BY HBSDEALER Staff

Johns Manville added JM Corbond Open-Cell Spray Polyurethane Foam (oc SPF) and JM Corbond Open-Cell Appendix X Spray Polyurethane Foam (ocx SPF) to its complete line of building insulation products. The new products replace the previous JM oc SPF line and are recommended for walls, floors, crawl spaces, and both unvented and vented attics and ceilings.

Said Geoff Stephenson, national sales manager for spray foam products at Johns Manville: “Our new high-performance JM Corbond open-cell spray foams offer outstanding thermal performance and spray characteristics, which ultimately provide value to both our customers and building occupants.”

JM Corbond oc SPF is a two-component, low-density, nonstructural insulation system designed for commercial, residential and industrial applications. Its low-density nature allows for tremendous yield, while still affording air sealing of homes, offices and classrooms. This results in better air quality and increased comfort for building occupants.

Additionally, JM Corbond ocx SPF meets ICC Evaluation Service’s AC 377 Appendix X requirements for application without an ignition barrier in attics and crawl spaces. The basis for the Appendix X test method is NFPA 286. This eliminates an extra step and reduces the number of passes required, which saves contractors time and money while achieving the same performance level of JM Corbond oc SPF.

JM Corbond oc SPF is available throughout the U.S and Canada. JM Corbond ocx SPF is available in the U.S. only, as it is an ideal match to building codes and climate zones. 

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Paint industry veteran joins media agency

BY HBSDealer Staff

Wray Ward has named marketing veteran Rob Horton vice president, director of client engagement. Horton comes to Wray Ward after 25 years of building brands for Fortune 500 companies, including the last 10 years working with brands that align with the agency’s expertise in the home category.

“Rob is a great strategic planner whose collaborative approach and nimble thinking in building brands reflects our culture, our customers and the market today,” said Jennifer Appleby, president and chief creative officer of Wray Ward. “His home category experience aligns well with our expertise in the marketplace, and his insightful client perspective will quickly become an invaluable asset to our agency as we continue to help our customers build their brands and drive their sales.”

With experience in a range of B2B and B2C channels, Horton comes to Wray Ward after 10 years with PPG Architectural Coatings/AkzoNobel Paints, where he built preference among professionals and consumers for brands including Ralph Lauren Paints, Glidden and Liquid Nails.

He spent the 15 years prior to PPG with Nestle Prepared Foods Company and the Coca-Cola Company working in sales, insights and marketing positions.

As Wray Ward’s director of client engagement, Horton will lead the agency’s account leadership and project management groups in using insights and experience plans to develop and execute creative marketing solutions that foster engagement to meet business and sales goals.

“I’m excited to join the dynamic team at Wray Ward,” Horton said. “It’s a great opportunity for me to apply my skills to a terrific portfolio of brands, helping them connect with their end users to move their businesses forward.”

 

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