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Faucets, by the numbers

BY HBSDealer Staff

Channel analysis
Year-over-year sales of faucets declined 10.8% in the 12 months from September 2010 through August 2011, according to consumer research from the Port Washington, N.Y.-based NPD Group. The group estimated total sales during that period in excess of $1.2 billion. Unit volume also declined year over year, but only 4.6% — indicating consumers are shopping for bargains, and finding them.

Warehouse home centers continue to be the primary source for faucets, at 65.4% of sales, but specialty stores and mass merchants showed growth over the past two years. Hardware stores regained some lost dollar share, but unit share remained flat.

Product attributes
Chrome is king. NPD data also showed the growth and popularity of faucets with pullout spray spouts, stainless steel/nickel/pewter finishes, single-handle kitchen faucets and double-handle bathroom sink options. The bathroom was the most common room for a faucet project, maintaining a steady lead over kitchens in the past three years.

Demographic analysis
Faucet consumers spread themselves relatively evenly across age and income brackets. Low-income consumers showed a jump in 2011, as did the wealthiest. The 55-to-64 age group was the only one to show two consecutive years of increases, though very slightly in 2011.

Purchase motivators
When fashion combines with function, brand tends to rise in importance as a purchase motivator. So it is with faucets. “Brand” ran slightly ahead of “price” as a reason for purchase in 2009 and 2010, but was eclipsed by “price” in 2011.

Methodology: NPD data are based on monthly tracking of more than 30 home improvement-related  categories and 30,000 opt-in consumers.
*2011 data reflect the period September 2010 through August 2011.
**Key: WHC: warehouse home center; MM: mass merchant; DS: department store; SS: specialty store; HS: hardware store
***More than one answer accepted

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a.hasnain says:
May-11-2012 10:04 am

This is just the information
This is just the information I am finding everywhere.Me BMW X1 and my friend were arguing about an issue similar to this! Now I know that I was right.Thanks for the information you post. I just subscribe your blog. This is a nice blog.

P.Banik says:
Feb-24-2012 12:05 pm

Innovation would definitely
Innovation would definitely help change this trend; if consumers could access better products then they would feel tempted to buy these. It would be better to survey the market; this will help you to have the understanding of what the consumers want. I was looking for information on Debris Removal San Diego when I saw your post.

A.Burma says:
Jan-05-2012 11:16 am

As a consumer I also feel
As a consumer I also feel that a product like a faucet or any bathroom accessory must have the chic look, as well as it should have good quality. But despite getting the best accessories, sometimes plumbing problems could occur. For any plumbing problem, contact a good plumbing service; there are many quality plumbing services which provide efficient service such as Fort Washington Plumbing Service.

A.Burma says:
Nov-18-2011 11:27 am

It's really great to read
It's really great to read your informative post. While buying things I always prefer to choose reputed brands. And your statistics on purchase motivator are also showing that the percentage of people, motivated by brand only, is growing. I'm planning to remodel my bathroom. Your post will surely help me to choose right products for my vanity bathroom.

T.OMalley says:
Oct-10-2011 01:39 pm

Since the majority if not all
Since the majority if not all bath facuets are sourced off shore, specifically in China with the same true for the kitchens I'd suggest adding: 1). Where is the product made? 2). Where is the product assembled and packaged. There's an interest to buy American made where it exists, and although faucets don't offer much choice outside of China, consumers are interested to know when a brand has been in part assembled here. This is especailly revelant with the bath showroom side of the business which the study did not address, except to say SS (specialty stores). If a brand offers 30 plus finishes then that portion of the manufacturing process is done in the USA on parts made elsewhere.

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A project-oriented roundup

BY HBSDealer Staff

There’s nothing wrong with selling a product. But most retailers want to be their customers’ source to complete an entire project. Toward that end, here are a variety of innovations that support an even larger variety of home projects for experienced pros or beginning DIYers.

Power Painter Max
The secret to the Wagner Power Painter Max is hidden inside the paint cup — an EZ Tilt flex tube draws paint regardless of the angle of the spray. That means it won’t spit or sputter when aiming up or aiming down. Other innovations include an Optimus Dual Tip that ensures a professional finish quickly. Users can choose their material — paint or stain — and control the flow through a 2-speed electronic flow-control switch. Designed to increase quality and reduce time, the Max is one of three new paint sprayers from Wagner. (wagnereztilt.com)

Leaf Defier Gutter Filtration System
The Leaf Defier, designed by FXI Building Products, fits easily into nearly any gutter to ensure leaves, twigs, pine needles and other possible obstructions and animal food sources are kept from entering and clogging the system. Water flows through the foam filter insert, into the gutter valley and out the downspout to eliminate overflows and the collection of stagnant water that can attract breeding insects and feeding animals. It was awarded the “Green Buildings Product Seal” from Green-Buildings.com, thanks to its ability to meet several green and high-performance building criteria. In addition, the Leaf Defier prevents sags and related gutter damage, as well as overflows that can lead to landscape erosion, foundation cracking and other structural failures. (fxibuildingproducts.com)

Hillman’s Hardware Essentials
Projects won’t get far without the right hardware. And Cincinnati-based Hillman has delivered a builders hardware offering that’s easy to shop and easy to sell. The Hillman Hardware Essentials program is a full line builder’s hardware program with more than 2,000 quality products. Color-coded packaging and detailed trilingual package instructions allow for style and clarity in the aisles. (hillmangroup.com)

Little Giant Xtreme ladder
Little Giant Ladder Systems has introduced the new Little Giant Xtreme multi-use ladder. It easily converts to a stable, wide-flared extension ladder, a multiple-height A-frame stepladder, a 90-degree ladder, a staircase ladder, and a time-saving trestle-and-plank scaffolding system. Aerospace-grade aluminum alloys make the Little Giant Xtreme lighter than other comparable multi-use ladders, according to the company. It features the Comfort Step, a large built-in standing surface that makes standing on the ladder comfortable and safe. The AirDeck workstation includes a magnetized tool tray and safety handrail. (littlegiantxtreme.com)

DeWalt demolition hammer 
DeWalt has launched a new 40-lb. demolition hammer (D25960K), which has been designed to offer contractors elite performance, comfort, durability and ease of use. Contributing to the comfort and control contractors can expect when using the new DeWalt demolition hammer, the D25960K features Shocks – Active Vibration Control, a soft-start control and a large rocker switch. The two-piece Shocks – Active Vibration Control system includes a counter balance mechanism and shock-mounted floating handle that helps to dampen vibration levels. Thanks to this innovative feature, the D25960K boasts a 6.8 m/s² vibration level, which is significantly less than competitive hammers on the market, according to the company. (dewalt.com)

Milwaukee Hammer Drill
Milwaukee Electric Tool has expanded its Hammer Drill line with the introduction of the ½-in. Hammer Drill. It features an 8 Amp Motor, delivering 0-2,800 RPMs and 0-48,000 BPMs. The 4.9-lb. tool’s compact, 11.5-in. design makes it ideal for working in tight places, according to the company. Its two-mode operation provides versatility for use in concrete, wood and metal. A heavy-duty metal chuck provides durability and bit retention. Equipped with a removable 360-degree side handle, the user can easily set the depth rod for pre-set hole drilling and adjust the handle for comfort. (milwaukeetool.com)

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DieHard auto batteries enter Meijer stores

BY Ken Clark

Sears Holdings has entered into a licensing agreement to distribute DieHard Gold auto batteries at Meijer Corp.’s 194 locations. Earlier this year, Meijer began selling DieHard brand portable power chargers and jump chargers.

The key to the expansion of the Sears brand is a license agreement with East Penn Manufacturing to distribute the products.

"We are bringing one of America’s most trusted brands to more places and unleashing the value of DieHard," said Chris Caruso, general manager of DieHard. "For more than 40 years, the DieHard brand has delivered superior performance that consumers demand with each turn of the key. Now we are strategically expanding the distribution of the DieHard brand to provide access to America’s most preferred auto battery brand to more consumers when they need it."

The move follows other retail expansions of Sears brands — Craftsman at Ace and Costco is most notable. Sears’ Kenmore appliances brand is also believed to be looking for new retailers to supply.

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A.Burma says:
Apr-30-2012 11:26 am

To keep your car in good
To keep your car in good shape you need branded car parts. You also need to go for regular car servicing. But the most important thing is to go for insurance coverage. Go for good insurance coverage. After buying your car have a good Car Insurance policy.

k.lol says:
Mar-30-2012 05:02 pm

Car batteries can be really
Car batteries can be really perky sometimes too. I remember this problem I had in the past with my car battery, I forgot my headlights turned on for an entire day and I accidentally discharged the battery. I assumed I had a bigger problem at the beginning when I tried to start the engine and I saw there was no electrical power left. I eventually solved the problem with the help of some friends, but I have learned my lesson ever since, to double check lights when I park the car somewhere.

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