Famed designer Nate Berkus teams up with LG
LG Studio, the kitchen appliance segment of LG Electronics, has teamed up with decorator and product designer Nate Berkus, who will serve as artistic adviser on the company’s premium products.
David VanderWaal, director of home appliance brand marketing, LG Electronics USA, added, "LG welcomes Nate Berkus to the LG Studio family to help advance our premium appliance design innovations," said David VanderWaal, director of home appliance brand marketing, at the 2014 Consumer Electronics Show LG press conference. "We’re confident that this venture will help position LG Studio both as a beautiful addition to any premium kitchen and as a ‘must-have’ for entertaining with style."
Berkus is a decorated interior designer, host of NBC’s "American Dream Builders," a New York Times best-sellig author and designer of a national line of home goods. He launched his own design firm at the age of 24 and made his first TV appearance on The Oprah Winfrey Show in 2002.
In this new exclusive alliance, Berkus will provide input on product design, as well as guidance aimed at keeping LG Studio appliances at the cutting edge of kitchen design trends.
"LG came to me because they share my deep commitment to living with what is well thought out and well designed, without sacrificing personality," said Berkus at the conference. "Together we want to introduce products that will anchor the heart of the home, which is always the kitchen, as well as enhance the ease and style of how people live there."
Home improvement industry flexes its muscles at 2014 CES
Despite the preponderance of consumer electronics at the aptly-named 2014 Consumer Electronics Show, taking place currently in Las Vegas, certain brands representing the home improvement industry were present in considerable force.
Samsung was in attendance with updated home appliances, including a brand new lineup of refrigerators, ranges, dishwashers known as the Samsung Chefs Collection. The company also unveiled new laundry appliance pairs and vacuum cleaners, the former boasting 5.6 cubic feet of capacity in both front- and top-load configurations.
Kwikset, maker of the Kevo Smart Lock, also had its own surprises in store. The company announced the upcoming release of a remote Bluetooth-enabled locking technology this summer.
Dacor announced its Discovery iQ 48-in. Dual-Fuel Range, which the company touts as the first-ever range to feature an integrated, wireless tablet. The technology will enable customers to control the range via smart phone or tablet.
Whirlpool was also in attendance with a full range of smart home displays, ranging from an interactive cooktop surface to microwaves that respond to the imaginations and needs of customers.
“Our inspiration is the consumer’s vision for the future and how we can bring it into focus for them through Whirlpool product innovation,” said Chris Quatrochi, director of Global Creative Design, Whirlpool Corporation. “CES is a time we can stimulate the consumer’s imagination by showcasing new in-market and conceptual products that evolve and have the ability to fit seamlessly into their lives.”
Briggs & Stratton hires a couple industry vets
Briggs & Stratton Corporation has hired Randy Lockyear and Rick Wendt, both veterans of the commercial engine industry.
"Randy and Rick are both respected leaders in the commercial and industrial engine community and we’re excited to have them lead our commercial sales team," said Joe Wright, SVP and president, Briggs & Stratton engines group. "We have made significant investments in commercial engine innovation and product offerings over the past few years. The addition of Randy and Rick, with their deep industry knowledge, significantly enhances the strength of our commercial sales team and reinforces our commitment to growing our commercial engine business and profitability."
Lockyear will take on the role of senior director of commercial sales, overseeing sales in North America of the company’s commercial engines (especially those of the Vanguard brand). In his previous role, he served as national sales manager for North American/Australian engine sales for Kawasaki Motors Corp, where he has worked for over 20 years.
Meanwhile, Wendt will step in as director of commercial sales, with a focus on the light construction and utility commercial business. He hails from American Honda Motor Company, Inc., where he worked for over 30 years, most recently as national OEM sales manager.