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Eye on retail: Best Buy’s vacuum center

BY Deena M. Amato-McCoy

A consumer electronics giant is making a move to grab some wallet share from the home category.

Starting in August, Best Buy is adding Dyson Demo Experiences — dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise.

These store-within-a-store concepts will range in size, from 40 sq. ft. to about 400 sq. ft. There will also be an enhanced Dyson experience on BestBuy.com, according to the retailer.

“Dyson is a technology brand, and the innovation they put into their products needs to be seen to be believed. It’s important for customers to see it, touch it, try it and ask questions about it,” Best Buy SVP of appliances Kevin Balon said in a company blog. “Our new partnership with Dyson checks all of those boxes, giving Best Buy customers the unique opportunity to try out their state-of-the-art products for themselves.”

The Dyson “shops” will also feature trained associates available to answer customer questions, lead product demos and help shoppers choose the right product. Hair dryers, cord-free vacuums and air purifiers are among the merchandise available.

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Marketing Magic: A neighborhood place

BY HBSDealer Staff

Kings Park Hardware on the North Shore of Long Island celebrates its local roots and community service in this promotional video from Proudtown.com.

 

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Westlake spreads roots in Texas

BY HBSDealer Staff

Westlake Ace Hardware operates 11 stores in the state of Texas. Make that 12, whewn the Lenexa, Kansas-based retailer makes good on its plans to open in the Dallas-Fort Worth suburb of Princeton.

An 11,900-sq.-ft. store is expected to open in mid September, pushing the total footprint of the chain to 101.

"“We are excited to deepen our roots in the Dallas-Fort Worth area, and look forward to becoming a trusted and valuable member of the Princeton community,” said Tom Knox, CEO of Westlake. “Our goal is to help our customers keep their households running smoothly by providing the highest level of service, know-how, and products."

Among the brands to be featured are Stihl outdoor power equipment, grills from Traeger, Masterbuilt, Char-Broil and Weber, and paint brands Benjamin Moore and Magnolia Home by Joanna Gaines.

Texas native David Welch was named general manager of the Princeton store. Currently the general manager of Westlake’s Lewisville, Texas location, Welch has worked for the retailer since 2012. 

Westlake operates in the following Texas cities: Arlington, Carrolton, Colleyville, Farmers Branch, Fort Worth, Lewisville, Mansfield, Midland, Odessa, Seagoville, and San Angelo.

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