ErgoDig embraces ergonomic gardening
ErgoDig announced the introduction of a comprehensive collection of ergonomic, ash wood-handled lawn and garden tools.
Each of the 40 garden tools in the line features a wooden handle with an angle at a degree consistent with the human arm, the company said.
“The concept for our new line of ergonomic garden tools derived from my own past experiences using conventional tools with straight handles,” said William Rogers, founder of ErgoDig. “I found that using straight-handled garden tools caused a certain level of physical pressure and tension on the arms.”
The angled-handle design has a patent pending based upon ergonomics to alleviate arm and wrist stress on the part of the user. It is the contoured shape of each handle that enhances the ability to grip the tool, decreases slippage and allows for ease-of-use. The company will be showcasing the new tool line at the National Hardware Show in Las Vegas, May 10 to 12, 2011.
Two fencing manufacturers merge
Barrette Outdoor Living, a wood and vinyl fencing company based in Cleveland, has announced the acquisition of Satellite Manufacturing, a maker of aluminum products, including fencing and railing.
Established in 1992, Satellite Manufacturing is based in Georgia and has a staff of approximately 90 employees.
Barrette currently produces and markets exterior home products under a variety of brand names through specialty retailers, home centers and lumberyards. It is owned and operated by the third generation of the Barrette family.
Lowe’s names Australia stores
Lowe’s and Woolworths, which plan to open 150 Australian home improvement stores in a joint venture, have announced a name and the location of the first unit this week. The first “Masters” store will open in September or October at Braybrook in Melbourne with a 13,500-sq.-meter outlet. It will contain a separate trade-only area dedicated to the building and professional industries.
"In years to come we believe this brand will become a very familiar one for Australian DIYers, so it was important to choose a strong and simple name that will stand the test of time,” said Masters CEO Don Stallings, who formerly served as president of Lowe’s Canada. “Masters represents trust, knowledge and expertise — all the qualities we plan to offer to our future customers."
The Masters brand was developed by Australia’s brand identity consultancy Hulsbosch, which also lead the rebranding effort at Woolworths, a large supermarket chain that is Lowe’s partner in the new home improvement venture.
Following the opening of the Braybrook store, a number of additional stores will open in quick succession in Victoria and Queensland. The business is on track to achieve its initial target of 150 property sites secured within five years.