Energizer brings Power Seal Technology to the U.S.
Energizer has introduced its Energizer MAX brand batteries with Power Seal Technology to the United States. Power Seal Technology was first launched in Asia in 2009.
Power Seal Technology gives these batteries better power retention to hold power longer. Improvements include a stepped can construction to improve clamping effectiveness, a sealant application, nylon ring seal insertion, and improved storage and drying processes to reinforce the sealing effect before packing.
“We are excited to launch Power Seal Technology in the U.S. and strongly believe this innovation will give consumers confidence that they’ll always have power when they need it most,” said Michelle Atkinson, VP North America marketing for Energizer.
Several months ago, Energizer Ultimate Lithium AA batteries got a power boost with a re-tooled formula, including improved materials and construction. They now last up to nine times longer in digital cameras, and Energizer Ultimate Lithium AAA batteries also last up to nine times longer in digital cameras.
“Power Seal Technology takes reliable performance to a new level. We’re proud to demonstrate that we will continue to be a technology leader and deliver the products that retailers and consumers expect from the Energizer brand,” Atkinson said.
Power Seal Technology labeled packages are appearing at retail now.
HD expounds on plans for Mexico, Latin America
Home Depot executives, in two published interviews, discussed the Atlanta retailer’s views on expansion south of the U.S. border and beyond.
Ricardo Saldivar, chairman Home Depot Mexico, told El Financiero that the Mexican division expects to end this year with 100 stores in 58 cities. Currently there are 94 stores in Mexico. More than nine out of 10 Home Depot store openings take place in Mexico, Saldivar said.
Carol Tome, Home Depot’s longtime CFO, was more limited in her view of global expansion. In an interview with the Atlantic Journal Constitution, Tome said: "If we look around the world, there aren’t very many places in the world that are very interesting" for expansion, citing the challenges of logistics, currency rates, times zones and cultural differences.
But Home Depot hasn’t ruled out Central America, Tome said, despite the home improvement chain’s failed attempt to operate stores in Chile and Argentina in the late 1990s. Home Depot does have its eye on Brazil, although there are no immediate plans to open stores there.
Tome also said the company is studying India, a large market that cannot be overlooked. In China, where Home Depot recently closed its remaining big-box formats, the company will keep two pilots open: a paint and flooring store and another unit focused on its Home Decorators Collection. The company has short-term leases and specific milestones for these test stores, she said.
Tool for affordable water conservation
The makers of WaterDex say they are addressing a real home improvement problem: excessive outdoor watering.
Landscaping is a big drain on water resources across the country, typically accounting for 60% to 70% of residential water consumption. To make matters worse, homeowners typically overwater their lawns by 20% to 50%.
A California company claims to have developed a simple, low-cost irrigation controller that helps eliminate outdoor water waste. The device, called WaterDex, overrides existing residential irrigation controllers and provides consumers with an easy-to-use dial that can be set on a daily, weekly or monthly basis to zip code-specific watering indexes, which are compiled using historic and realtime evapotranspiration data.
Developed by Irvine-based Rockrose Technology, WaterDex has gotten the attention of the organizers of the WaterSmart Innovations Conference and Exposition, who have invited Rockrose co-founder Matt Davenport to give a formal presentation on the WaterDex product during the Oct. 3 to 5 conference in Las Vegas.
The conference is organized by the Southern Nevada Water Authority in cooperation with the U.S. Environmental Protection Agency’s WaterSense Program and other public and private partnerships.
"WaterDex not only has the ability to help consumers reduce their water bills, but if enough people use the product it could significantly reduce water waste at a time when water agencies across the country are facing increasing shortages," Davenport said.
Water agencies in California and across the United States have been encouraging consumers to purchase weather sensitive irrigation controllers because overwatered lawns are the single biggest source or residential water waste.
But smart controllers have not been widely used by consumers because they are too expensive and too complicated to use. The typical smart controller costs $200 or more, while WaterDex retails for less than half that amount.
WaterDex is easier to use than either standard or smart irrigation controllers because it overrides both kinds of devices with a simple and ease to use dial. Consumers simply visit WaterDex.com and enter their zip code to find the appropriate watering index setting for their WaterDex dial. WaterDex then turns the sprinklers on and off on its own, based on the selected watering index setting.