Empire elevates its level design
Empire Level updated its iconic professional torpedo level to include three rare-earth magnets and a dual variable-pitch reading True Blue vial.
The product redesign comes after months of intensive panel and field research and will be released exclusively to the Specialty Tools and Fasteners Distributors Association (STAFDA) retail channel on Jan. 1, 2014.
“The 1/8-in. and 1/4-in. dual vari-pitch True Blue vial upgrade really elevates the em81.10, making it the pro’s ‘pro tool,’” says Jenni Becker, president of Mukwonago, Wis.-based Empire Level. “It makes this level a must-have for any builder installing HVAC, masonry, decking, sidewalks, plumbing lines, conduit, flagstone patios — essentially any job where pitch measurements are required to prevent water from pooling.”
Based on feedback from the field, Empire’s engineers also employed the use of three powerful neodymium rare-earth magnets to give the level the serious holding strength pros requested for job sites. In addition, new Frameview cover plates showcase the structural integrity of Empire’s extruded aluminum frame while allowing for optimal vial readability.
Lebhar-Friedman e-mag earns honorable mention
Residential Building Products and Technology, the digital sister publication of HCN, was honored during a prestigious awards ceremony in New York City yesterday.
RBP&T was a finalist in the Folio Magazine "Eddie and Ozzie" Awards competition in the category of "Best Digital Edition/Digital Magazine Design." The event honored the best of the best in publishing design and content, with the biggest names in the magazine business earning awards along with specialized business-to-business titles.
Launched in January 2013, RBP&T is an all-digital products magazine that was designed and created for builders, remodelers, architects, designers and subcontractors.
RBP&T editor-in-chief Nigel F. Maynard said that making the finals for a Folio award shows the team is on the right track. "We’re honored to be recognized for what we’ve created so far," he said. "And we’re also excited about the opportunity to build on that creativity and take advantage of the power of the all-digital platform."
Readers can subscribe to Residential Building Products and Technology and download the app through the website resbuildmag.com.
Sears to spin off Lands’ End unit
In a not-so-unexpected move, Sears Holdings Corp. on Friday said it had filed to spin off its Lands’ End unit.
Sears has been selling or spinning off assets during the past few years as it struggles to turn around its business. The company sold its Orchard Supply Hardware Stores and its Sears Hometown and Outlet Stores businesses last year. In October, Sears said it would consider strategic alternatives for its line of auto centers. Sears also is selling some store leases in Canada.
In the home improvement space, Sears continues to hold onto its Craftsman brand, although Ace Hardware and Sears hammered out a deal in 2010 to bring Craftsman tools to Ace stores. That deal prompted speculation of Craftsman sell off, which continues.
Also remaining the Sears fold are the brands Diehard and Kenmore, which debuted as a brand name 100 years ago.
Lands’ End, which Sears bought in 2002, generated sales of $1.59 billion in 2012, down from $1.73 billion in 2011. In a separate statement, Lands’ End said that it planned to list on the Nasdaq under the symbol "LE."
Sears intends to spin off Lands’ End through the pro rata distribution of all of the shares of Lands’ End common stock.
The spinoff is subject to the approval of the board of directors of Sears Holdings.