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Emery-Waterhouse 2012 Marketplace

BY HBSDEALER Staff
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Industry Dashboard for March 19, 2012

BY HBSDEALER Staff

Gas prices crept up to a national average of $3.83 per gallon of regular. Elsewhere on the Dashboard, January sales are well ahead of the same month in 2011.

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Scotts lawn care gets a new mascot

BY HBSDEALER Staff

According to an article in the New York Times, Scott the Scot of Scotts Miracle-Gro’s new ad campaign was created to instruct and educate.

The ad campaign comes after the Marysville, Ohio-based lawn care giant expanded its advertising budget to about $135 million, up from about $85 million, according to the article. The character on the commercial, played by a Scottish actor named Phil McKee, provides expert advice in a Scottish accent.

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