EcoBlu supplies Red Shield to development
EcoBlu Products has been awarded a contract to supply Red Shield coated lumber and trusses for 88 home developments being built in Ontario, Calif.
Frame Right Construction was awarded the framing contract with the inclusion of Red Shield lumber and truss package for all 88 homes. These two-story homes range from 1828 to 2054 square feet and the contract represents 88 out of a potential 110 lots left to be built. The contract is in excess of $1 million in gross revenues for all 88 homes, with 3 models shipping immediately.
Frame Right Construction is an environmentally conscious framing company that only offers Red Shield protected lumber on all jobs in the Southern California market.
The production homes meet California new 2011 energy codes, which include solar power, radiant barrier roof sheathing and 2×6 exterior walls for added insulation value. Red Shield offers protection against mold, wood rot, termites and value added fire protection, according to the company.
Craftsman campaign seeks hapless DIYer
Tool brand Craftsman is engaged in an online search for a handyman to transform from rank beginner to respected DIYer.
The online "Handyman in Training" contest employs elements of social media. Contestants’ audition videos are stored at the Craftsman YouTube channel. And Craftsman’s fans on Facebook will eventually be allowed to play along, offering advice during the actual training of handyman.
There have been about 300 applicants so far. Auditions come to an end Thursday. The event has received publicity in the mainstream media, including this New York Times article.
Craftsman is an 84-year-old tool brand owned by Sears Holdings.
What’s in a paint name? Sales
An article in the New York Times examines the names paint companies give to colors, including Sherwin-Williams’ "Synergy" to Ace Paint’s "Hey There!"
In the article, Lyne Castonguay, Home Depot’s VP paint, said it’s important for neutral colors and color combos to have names that make emotional connections with consumers. Home Depot’s Behr Collection colors include such names as "Rejuvenate" and "Cozy Cottage."
A Valspar color trend expert quoted in the article said paint color names are increasingly disconnected from actual colors, and more connected to a lifestyle theme. For instance, Valspar has a color called "Weekend in the Country."
Mythic Paint’s color palette, created by designer David Bromstad, includes names such as "You are my sunshine" and "Fair dusty," as well as "nailed" and "stoned."
"People will buy a color just based on the name," Bromstad told Home Channel News in an HCN TV episode filmed at the time of the launch of the new color palette.