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For Earth Hour, Haier will turn off the lights

BY HBSDEALER Staff

Joining the Earth Hour campaign, Haier is asking its employees to shut off the lights at home for one hour on March 31st at 8:30 p.m. local time in support of the global sustainability awareness campaign.

Haier chose Earth Hour as the launching point for the Smarter Life, Better Planet campaign which tracks and supports the inspiring visionaries, organizations and ideas paving the way for the world of tomorrow.

“Earth Hour provides an opportunity to demonstrate — in a very visible way — that individuals have the power to create change when we act as part of a global interconnected community,” said Shariff Kan, president of Haier America. “The notion that everyday actions, when embraced by many, have the potential to make a significant impact, is at the heart of our Smarter Life Better Planet campaign, so we are very glad to be able to show our support for this initiative.”

Held every year since 2007, Earth Hour participants are encouraged to switch their lights off for 1 hour at 8:30 p.m. local time to stimulate awareness around the issue of climate change and send the message that the time for action is now. Haier is encouraging consumers to do the same in videos and messages posted through social media assets.

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DieHard super charges its alkaline effort

BY Ken Clark

More than 35 years after a DieHard battery charged a frigid car on a frozen lake in International Falls, Minn., as part of a television ad campaign, the battery brand is back at it. 

This time, it’s alkaline.

On Sunday during an ESPN2 broadcast, DieHard will debut its television commercial for DieHard alkaline batteries. Instead of a Chevrolet Chevelle driving across ice, the new commercial will show a battery-powered remote control car.

“This new campaign clearly communicates that the quality of America’s most trusted auto brand is now available in alkaline batteries,” said George Kurkowski, director, DieHard Brand. “This allows us to connect with our customers on a more frequent basis whenever they need power for their devices.”

The broadcast advertising campaign will kick off on April 1 with the launch of the frozen lake TV spot. As “The Official Battery and Power Source of the National Hot Rod Association (NHRA),” the DieHard brand will debut this new spin on its classic frozen lake commercial during the NHRA Full Throttle Drag Racing Series, which airs on ESPN2 Elimination Sundays through November. Additional campaign assets will continue to roll out in the spring, including print, online and in-store advertising.

The Sears brand of batteries is available in Sears and Kmart and other retailers, including Chicago-based co-op True Value Hardware stores.

Kurkowski told Home Channel News that internal research showed the DieHard brand ranked third in the battery space — a strong showing considering its limited exposure on store shelves. “People resonate with the DieHard brand in this space,” he said.

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May-03-2012 08:36 am

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The name ‘Yardworks’ officially taken by Menards

BY HBSDealer Staff

The United States Patent and Trademark Office (USPTO) officially issued the trademark for a variety of Menards lawn and garden products.

The Eau Claire, Wis.-based home center retailer filed its application Aug. 2, 2011, and was officially given the trademark March 20.

The yard and lawn applications include lawn mowers, mechanical spreaders for seed and dry lawn chemicals, and mechanical lawn aerators. The brand also applies to power tools such as blowers, edgers, lawn trimmers and hedge shears.

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