Dunn-Edwards describes color trends for 2012
There’s an old saying in the paint department: You’re not selling paint, you’re selling colors.
That theory is being tested by innovations that bring one-coat prowess or eco-friendly features to customers’ walls, but color’s importance cannot be ignored.
Los Angeles-based paint manufacturer and distributor Dunn-Edwards has studied the trends in color and produced a forecast that it calls "Simply Refocus."
"A re-emergence of color is what we are seeing across the board," said Sara McLean, color marketing manager at Dunn-Edwards. "People are not afraid of color anymore. It defines our surroundings and lifestyle in more ways today than ever before."
The company’s forecast has identified four color and design stories, described as sentimental, refined, revolutionary and essential. As an example, the essential colors "tap into the art of craftsmanship," while the refined story "is for those appreciative of the clean, refined ideals in design."
Dunn-Edwards has produced and sold paint products for more than 85 years throughout the Southwest and operates in 109 stores in California, Arizona, Nevada, New Mexico and Texas.
IKEA expands store in central Texas
Conshohocken, Pa.-based IKEA announced plans to expand its Round Rock, Texas, store, adding 54,000 sq. ft. and more parking.
The Round Rock store in central Texas will expand from 252,000 sq. ft. to 306,000 sq. ft. Construction activity will begin this month, with an expected completion in summer 2012. The store will remain open during construction.
The size of the store’s warehouse capacity is "less than ideal" currently, the company said.
“Extending the store’s self-serve furniture area so it can hold more products will allow us to improve the shopping experience, to meet our customers’ needs more easily and to enhance our ability to keep lowering prices,” said manager Gerd Diewald. Increased goods availability and the opportunity for the store to inventory more stock will result in transport savings passed on to customers, according to IKEA.
The project will include extending the self-serve furniture area (where shoppers collect flat-packed furniture to take home on the same day), relocating customer service functions to the newly built part of the store, and constructing a three-level parking structure to offset spaces eliminated by converting the northwest section of the parking lot into the building. Plans call for 1,200 parking spaces available on site.
Sylvania LED bulbs to appear at Menards
Osram Sylvania released new LED bulbs at Menards stores on Oct. 11, according to an announcement from the Danvers, Mass., manufacturer. Part of the “Ultra LED” A line, the omnidirectional bulbs are available in two wattages. The 8W is equivalent to the 40W incandescent, and the 13.5W is equivalent to the 60W incandescent. The Ultra LED BR 30 and BR 40 are replacements for the equivalent 65W incandescent models.
Phil Rioux, general manager of Consumer Lighting LED Retrofits at Osram Sylvania, noted that the lighting company’s annual consumer survey showed that LED adoption grew to nearly one household in ten (9%), with 81% of Americans reporting they have heard of LED bulbs.
“We anticipate more consumers to adopt LED lighting into their homes as the phaseout approaches," Rioux said.