On ‘Duck Dynasty:’ A call for GAF
Wayne, N.J.-based GAF, North America’s largest roofing manufacturer, will brush shoulders with the team from "Duck Dynasty," sort of.
The company’s national television commercial will air on the show Wednesday night. It will spotlight GAF Master Elite Contractors, as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the February 19th episode of the popular TV show, "Duck Dynasty."
“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explained Paul Bromfield, senior VP marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”
Airing on A&E on Wednesdays at 10 p.m. EST, "Duck Dynasty" is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records — last season’s premiere drew 11.8 million viewers, making "Duck Dynasty" the most-watched nonfiction cable series in history.
Double-digit declines in January starts
Housing starts declined to a disappointing seasonally adjusted annual rate of 880,000 in January, according to data released Wednesday morning by the U.S. Census Bureau.
The figure marks a 16.0% decline from the upwardly adjusted December pace of 1.048 million starts. It’s also below the year-ago pace by 2.0%. That’s the first year-over-year decline in the pace of starts since August 2011.
Single-family starts were at a rate of 573,000, down 15.9% from the upwardly revised December figure of 681,000. A year ago, single-family starts were reported at 614,000.
The story from permits was a little better, but still negative. Permits were at a rate of 937,000, down 5.4% from the revised December rate of 991,000. Permits were at least ahead of last year’s pace — by 2.4%.
Starts were expected to hit a pace of about 950,000 in January, according to analysts. The weather was partly — though not entirely — to blame for the depressed housing statistics.