DriTac appoints Western regional sales manager
DriTac Flooring Products announced the appointment of Kris Kollenda, a 24-year flooring industry veteran, to the position of Western regional sales manager.
Kollenda is responsible for sales and service to all customers in the Western region. Kollenda has been in the flooring industry for 24 working with manufacturers, distributors and flooring contractors.
“Kris brings a lot of experience and industry knowledge to the DriTac team. He will undoubtedly represent DriTac with a high level of professionalism. We are delighted to have Kris represent DriTac in the Western Region” says Chuck Hall, VP of sales.
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Sears’ Shop Your Way wins loyalty award
Sears Holdings Corp. was one of the winners of the 2nd Annual Colloquy Loyalty Awards – an event presented by LoyaltyOne and Visa – that recognizes "transformative, customer-focused Enterprise Loyalty initiatives" around the world.
The international Master of Enterprise Loyalty award went to Sears Holdings.
Sears won for its Shop Your Way Rewards program, which includes Kmart, Sears, Lands’ End, Great Indoors, Sears Auto Center, and even Home Services. The initiative touches marketing, sales and operations at every brand, and is now beginning to change the way the company approaches problem solving, according to Colloquy. The results: Shop Your Way Rewards exceeded its 36-month membership target in 17 months, now with memberships numbering in the eight digits.
The winners were each voted upon from a group of three finalists in eight loyalty categories. A ninth category recognizes the Master of Enterprise Loyalty – that company whose corporate-wide loyalty strategy improved both financial and customer performance.
I came across the Sears Shop
I came across the Sears Shop Your Way Rewards program while browsing through the Omaha classifieds and I instantly realized how great it is and how much I can save over the time. I became a member of this program and it's been two years now since I've had incredible discounts on all their items. I'm not surprised that they received this award, they are truly worth it!
RONA names communications executives
Boucherville, Quebec-based RONA, the largest Canadian distributor and retailer of hardware, renovation and gardening products, announced the appointment of Michelle Laberge as senior director of communications and public affairs.
She will report to Claude Bernier executive VP marketing and customer innovations.
Laberge joins RONA from MSL Canada, a public relations agency where she was VP for its consumer division, representing clients such as Procter & Gamble, Indigo Chapters and Fujifilm
Also new to the team is senior adviser, Nadia Goyer, who joined the corporation in June. She joins RONA from La Coop fédérée, La Ronde and SAQ.
Also joining RONA last June was Sue Cavallucci, director of internal communications, reporting to Christian Proulx, senior VP people and culture. Previously, she was with IMS Health Canada and Air Canada.
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