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Dremel touts the new Micro 8050

BY HBSDealer Staff

The release of the new Dremel Micro 8050 is being hailed as more than just a run-of-the-mill product launch. According to the Mount Prospect, Illinois-based company, the 8050 is "the most powerful and precise compact cordless rotary tool Dremel has yet to produce."

"The Micro 8050 represents a new evolution in the rotary tool category that offers precise control with surprising power," said Ed Pchola, product director for Dremel. "It fills a need for a multifunctional tool for people who engage in hands-on, detailed activities."

Qualifying the Micro 8050’s claim to fame is its size, ergonomic design and integrated LED front-end lighting.

Additional features include a variable-speed indicator, battery fuel gauge, docking station charger and an ability to maneuever in tight spaces.

Retail channels for the Dremel Micro 8050 include Home Depot and Lowe’s stores nationwide, as well as Amazon.com.

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Pam Heidel joins HIRI staff

BY HBSDealer Staff

The Home Improvement Research Institute announced the hiring of Pam Heidel as research analyst based in HIRI’s Tampa office. 

Heidel is a former president of the board of the non-profit HIRI. Also, from 2007 to 2014, she was employed by Generac Power Systems, most recently as marketing director – digital and consumer insights. 

Heidel also worked as marketing planning manager for Broan-NuTone from 2000 through 2007.

HIRI is a member-supported research group serving the home improvement industry. For more information, visit HIRI.org.

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Home Depot investigates possible breach

BY HBSDealer Staff

The Home Depot is the latest major retailer to investigate what looks like a data breach. 

The Atlanta-based retailer is looking into the matter and also working with law enforcement and bank investigators. 

"Protecting our customers’ information is something we take extremely seriously, and we are aggressively gathering facts at this point while working to protect customers,” the retailer said in a statement. 

Unusual activity spotted by banks tipped off the investigation, according to multiple reports. The retailer pledged to alert customers if it finds out a breach occurred. 

If it turns out that Home Depot was hit by hackers, it will join a list of giant retailers that includes Albertson’s, Michaels, SuperValu and – most famously – Target Corp.

"Right now, for security reasons, it would be inappropriate for us to speculate further," the Home Depot’s statement explained. "We will provide further information as soon as possible."

Home Depot rival and number-two home improvement player Lowe’s also reported a data breach back in May.

 

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